Rumblefish Makes Wedding Videos Hummmmmm……
This December ‘08, we launched our official “Wedding Collection” site for wedding videographers. The idea is to help make it easier to synch videographers with great independant music for thier wedding videos. So far the response has been great. Here is a screen shot, but be sure to visit the site to check out for yourself. We like telling love stories through our Rumblefish catalog…
YouTube Taps Rumblefish for Music Catalog Access Story Links
The news of our Rumblefish MusicLicensingStore providing indie-based music to YouTube continues to drive cyberposts all over the globe. Here are links to several (but not all) of them:
- Billboard.biz
- PC Magazine
- TechCrunch
- ReadWriteWeb
- USA Today Online (Release posted)
- BuzzTracker
- Web 2.0
- TechNews.AM
- Magnolia
- Techno Portal
- Daylife
- RedTram (Intl. News Site)
- WebWereld (Nederlands)
- Ziggo (Nederlands)
- Paestola(Greece)

As promised in this week’s podcast, here is the picture of my ginormous Christmas stocking in all of its glory. Zach was kind enough to make this lovely, personalized gift collector for me, the size signifying how good I’ve been this year.
Zach’s stocking is much smaller, suggesting a guilty conscious, no doubt, for making me listen to all of his sad bastard music for the last 2 years we shared an office.
Happy Holidays!
~Whitney
November Licenses
Check out some the deals that were dealt in November. Woot!
Adfield Harvey Limited - software and multimedia
Great Falls by The Sister Lovers
Blue Lane Photography - wedding video
Love Spell by Ryan Huston
Trikillis Productions
Love You Forever by Ryan Huston
Baby If You Ever by Clair
Readandsow Music - videoblog
Story Instrumentals by Joe Black
Ankrom Moisan Associated Architects - marketing promo
Lolly Pops Inst by Absolute
Goodwin Grazel Productions - film
Rise On by Anna Coogan and North19
Song For Steph by Yascha Noonberg
D.F 4-4by Ming + FS
Kaiser Permanente - internal use
Iris Lovers by Brad Prevadoros
Bump Films - Regal Boats webisode
Rebirth by Darko Saric
D.F 2-1 by Ming + FS
Spiral Medication by Numatic Soul
Western University, Louisville - grad video
A Slick One by Dave Pell
A Buck and Some Change by Hank Hirsh
Nobody Knows Nobody Inst. by Ponticello
Independent - video download
The Seeds To Be Happy by Diving Reflex
vvi - Corporate video
Revolve (R Mix) by His Boy Elroy
MediaTech Designs - Phoenix Scorch BTS
The Quickening by His Boy Elroy
Motr, Inc - Tesla webisode
Sunshine Underground by La Fleur Fatale
Joe Umali - Westside Wakeboard School webisode
Sometimes They Just Don’t Listen by Leo Der Stepanians
Go West by Underbiz
Fred Pineiro - videoblog
Big Little Jeffrey by Ming + FS
Pyre Productions - radio show
Adventures Tune by Stefano Mainetti
From Day to Night (1st version) by Stefano Mainetti
Spy by Stefano Mainetti
Delta Force (2nd version) by Stefano Mainetti
Delta Force (1st version) by Stefano Mainetti
Lonely Fighter (1st Version) by Stefano Mainetti
Intruder FX by Stefano Mainetti
Black Bridge (3rd version) by Stefano Mainetti
Afraid by Stefano Mainetti
NSS - podcast
Mental Breakdown by Yonder Mountain String Band
48 Hour Film Project
Flirtin by Emmanuel
Crazy Beat by Montefiori Cocktail
Gone In The Morning by Peter Lainson
Into the Blue by Peter Lainson
Salvation by Third Temple
Jude’s Song by Day One
Path of Least Resistance by Day One
Rock Wit It by Bless One Beats
Where Is Revolution by Worrytrain
Deep Sorrow by Darko Saric
Ending-Thanks For Coming by Dax Johnson
Omerta by Ennio Morricone
Holocaust by Ennio Morricone
No Inst by Haitz
Thunder Drums by John Richardson
Dracula by Paul Anthony
Cafe Nero by Rob DeNunzio
Pupshaw by Rob DeNunzio
Power Inst by superGARAGE
Rony Seikly by The Numb Project
Start To Breathe by Woke Up Falling
AMC - Breaking Bad dvd
Driver Carries No Cash by Mike Coykendall
YouTube Taps Rumblefish for Music Catalog Access
Deal offers YouTube community access to fully licensed, indie-based music for use as soundtrack material in videos via
free AudioSwap music tool
Portland, OR – December 3, 2008 – YouTube™, the world’s most popular online video community, has partnered with the sonic branding and music licensing agency, Rumblefish, providing millions of video creators access to fully licensed music from the Rumblefish catalog of independent artists.
Dubbed the “iTunes of corporate America” by CNBC, Rumblefish is providing YouTube video makers access to its audio library of over twenty-five thousand original songs through YouTube AudioSwap. People can use the AudioSwap tool to add licensed music tracks to their videos and share with the YouTube community (http://www.youtube.com/audioswap_main). This unprecedented deal gives the YouTube community more music choices, — including independent, authentic sound from up-and-coming artists around the world.
Since YouTube launched AudioSwap in February 2007, YouTube users have been able to sample and select pre-licensed music for the purpose of soundtracking their videos, adding songs for meaning or emphasis, or musically updating an existing video with a complete music swap. Today’s unprecedented Rumblefish deal furthers YouTube’s goal of being a one-stop shop for people to watch user-generated films, professional music videos, and premium content.
“The combination of Rumblefish’s extensive catalog of independent music with YouTube’s global community and AudioSwap technology creates a powerful new music hub,” said Glenn Brown, Strategic Partner Manager, YouTube. “Through this partnership, the YouTube audience will have easy access to the same extensive list of premier, licensed Rumblefish tracks that professional industry media creators use when making their videos.”
Regarding the partnership, Paul Anthony, Rumblefish CEO added, “Our customer, the professional film-maker and industry story-teller, taps the Rumblefish catalog when they need carefully curated music for films, TV shows and videogames.” He continued, “This deal is exciting for indie filmmakers because it connects them directly to the same pre-licensed, quality indie music at no cost to them.”
Rumblefish’s diverse catalog includes everything from ambient, metal, experimental and electronica to the classics and full orchestral scores, giving Rumblefish’s customer and now YouTube video creators a complete palette to choose from. Opening Rumblefish’s catalog to hundreds of millions of YouTube users will also empower independent artists to generate revenue that was previously untapped prior to this arrangement.
The Rumblefish music catalog on YouTube will be accessible for users today through a free AudioSwap tool that will replace the entire audio track of a video with licensed music. Click here for more information on AudioSwap: http://www.youtube.com/audioswap_about
# # #
About Rumblefish
Rumblefish Inc. has been a pioneer in the development of strategic sonic branding and music licensing services since 1996. The multidisciplinary agency develops sonic profiles that express clients’ unique brand attributes and creates sonic branding programs to enhance the customer’s experience with sound. Rumblefish also launched the first online Music Licensing Store (MLS) to make licensing music fast, easy and affordable. MLS, “an iTunes for Corporate America” (CNBC, January 2007)), offers a broad range of authentic, independent music for use in television programs, films, Web sites, podcasts and more. Rumblefish clients include Kaiser Permanente, National Australia Bank, NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua Bank, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, please visit www.rumblefish.com.
Rumblefish Contact: Dawn Leonetti
p: 503.819-0845
YouTube Contact: Kathleen Fitzgerald

Rumblefish Signin’ Check Day
We love signing artist check day at Rumblefish. Here is a sneak peek of what tons of artist checks look like…
For more with Paul signing, visit our Facebook or Flickr site.
Recent Licenses
Here are some placements that happened in the month of October.
Llama Duck Productions - video
Face Down by Katie Todd Band
Curly Haired People - Permanent Ink video
Pop Pop Radio by superGARAGE
Theater of the Damned Intro by Andrew Scott Foust
Theater of the Damned Outro by Andrew Scott Foust
AMC promos
Coronation by The Velocet
Evil Soul by The Young Werewolves
Devil’s Playground by Theory in Motion
Spooky Strut by Rob DeNunzio
Sing You To Sleep by Parker Theory
Driver Carries No Cash by Mike Coykendall
Snakeskin Boots by Janey Todd
Josie’s House by Jupiter Sunrise
Welcome To Hell by Leo Der Stepanians
Arrgh… I’m A Pirate by Zolog and the Rock and Roll Destroyer
Circles by Darko Saric
Insurgere by Hugh Mann
48 Hour Film Project
My Last Desire by Sleep Station
The Cruelest Month by Lewis
Francis Abbey - Married in Mackadoo video
Standing In The Rain by Lawrence Blatt
Sandra Soroka - Zombie Christmas video
Joy To The World by Chris Ho
Visualade - South Coast Plaza Holiday Portfolio
Nutcracker: Dance of the Sugar Plum Fairy by Tchaikovsky
Matt Johnston Rallysport - videoblog
Perceptions by Braille
Epic 003 by Ming+FS
Dear Dictator by Small Leaks Sink Ships
Podango Productions - videoblog
Far Past Gone by Worrytrain
Where Is The Revolution by Worrytrain
The Sun Only Comes Out When It Wants To by Thinkstandard
Gary Felton Photography
I Sogni (1 St Groove Pure Gold Remix) by Gerardina Trovato
W.H.O. Productions - Nationals video
A Father and Son by Dax Johnson
Rain by Dax Johnson
In The Waiting by McKenzie Stubbert
Las Imitaciones De Soledad - McKenzie Stubbert
Santiago by Asha
Kellogg Jones - Jumpstart video
Day in the Park by Boone Johnson
Icon Motorsports - No Limit promo DVD
You Kiss Like You’re Dead by Cex
Throw It Up by Faculty
So Long by Listen
Kick That by DJ Morphiziz
Down Slide by Ming+FS
Shergon by Shane Newville
Robin Maguire - Specimen video
What by Dave Storrs and the Tone Sharks
Made Known LLC - Permanence
Blue Mountain Sky by Wes Houle
Revolve (R Mix) by His Boy Elroy
Initial by McKenzie Stubbert
I’m Lost by Seahorse
Maybe Another Time by Seahorse
Goodness by Soul P.
Kaiser Permanente - Portland Leaders Forum
Legends by Wes Houle
Orange Sunshine by Medusa Cyclone
Everywhere by Ming+FS
Days of Greatness by National Flower
Wonderland by Rye Hollow
Rain Parade by Vicious Vicious
Kaiser Permanente
Ever Day by The Covering
Punctual As Usual by The Parson Red Heads
Astronaut - ACE Game
Silent Mission by His Boy Elroy
Chris In The Mix Entertainment - podcast
The Quickening by His Boy Elroy
Simpler Search Productions - NFC video
Full House by Mike Schmid
Eye To Eye An American Opera LLC
Aberration by Perplexa
Legend Weaver Studios - 96th Cherikee Indian Fair
The Open Road by Ponticello
Jason Baalman - Halloween video
Taking Asylum cue 16 by Rob Simonsen
Look Number 7 - Doc Holiday
Silent Night by Ron Rogers
Blue Lane Photography
Happy by Secrets in Stereo
Laura Legg Photography
What You Wish by Telescope
SAE Institute - Stuck On You video
Bathroom Walls by The Ums
Royal Ontario Museum - Egypt Audio Guide
Immortal Egypt by Thornton and Ramzy
At The Gates of the Citadel by Thornton and Ramzy
Emerald Minarets In A Sea of Stars by Thornton and Ramzy
Morocco Dance by Thornton and Ramzy
Pi For The Eye Photography
My Favorite Letter Is U by Uni and Her Ukulele
Flossin’ Rise Up Talent Search
Rumblefish hits Flossin Rise upPaul, Rebecca and I hit the Flossin’ Rise Up Talent search this last weekend to search for the finest local hip-hop, R&B and more talent as the finalists competed against all the greatest from year’s search. We heard some great new talent and can’t wait until next year. To see our photos visit our flickr site (our flickr id is rumblefish_inc).
Rumblefish at Flossin’ Media Rise up Talent Search Event tonight!
Team Rumblefish will be headed out to catch the latest regional hip hop talent search produced by Flossin Media tonight as a sponsor of the event. The event is happening right in our home town of Portland, Oregon at the Bossa Nova. If you want to check out or follow up for details check out the invite.
Love is in the airwaves…Rumblefish Launches Music Site Geared for Wedding Videos
This week, the Rumblefish Wedding Collection site launched, a music site geared specifically for wedding videographers linking them with inspired, authentic music specifically handpicked for their wedding productions. Check it out at http://wedding.musiclicensingstore.com/ and look for our partner the 4Ever Group to link to the store from their site as early as next week. More news along the “collection” theme to come…
NYT article: Does This Song Match My Sofa?
Consumer’s demand for music that fits their style and their environment at home is growing or in other words, Sonic Branding is at work in the home. We found this NYT piece by Kate Murphy a compelling article that illustrates the strong desire for music that suits the environment, echoing our philosophy at Rumblefish for Sonic Branding and the benefits that “dialed” environmental sound can create for the listener or the brand.
Inside the halloween fishbowl…
Rumblefishies don Halloween Costumes 2008 - Oh yeah…Let us know who you think gets best costume!

Rumblefish’s Paul Anthony “sounds” off on Popular Cyber Radio Show, “Business off the Beaten Path” about Sonic Branding and much more…
On November 4th, BlogTalk Radio host Mary Anne Dorward interviewed Rumblefish CEO, Paul Anthony on her “Speaking to Win: Business off the Beaten Path” cyberwave show. The show presents “a fresh perspective on the world of business” every week on the internet. The interview covers everything from Paul mowing lawns to earn his first instrument to the evolution of the “middleclass musician” and the critical role the middleclass musician has in the future of the music business to the implications for “sonic” in the health industry towards improving wellness. Check out the audio for the interview here.







