RumbleBlog

Last week beloved Rumble-artist Justice Of The Unicorns released a new video for one of my favorite songs they’ve penned, “The Dragon’s Claw.” It seems that it’s causing quite the buzz among the blogs, ending up in Stereogum’s top ten most commented on posts. You can click here to see the post and read what all the folks are saying, and watch the awesomely animated video below.

“The Dragon’s Claw” by Justice of the Unicorns from Robert Bruce on Vimeo.

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During a short tour in California last month, the boys of The Days The Nights managed to squeeze in some time with director Josh Timonen to record a video for their song “Green Light” off their full length debut Radical Sabbatical.  This band, this song, this video and these guys pretty much kick ass in every way possible and Rumblefish is stoked to be able to rep their music.

Check it!

 

 The Days The Nights: Play Now | Play in Popup | Download

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RUMBLE N ROLL : KILLER MUSIC, SUNSHINE AND GOOD TIMES For those of you who didn’t make it to SXSW this year or to Rumble N Roll, our unofficial SXSW Rumble Bashtastic, here is a link to some photos from Rumble N Roll.  SXSW was really fruitful for the “Fishies”.  We saw tons of great new artists that we are reaching out to for the catalog and had a great party featuring some of the hottest talent at SXSW including Driver F (Austin), Dear and the Headlights (Arizona), Loch Lamond (PDX!!! and in our catalog and in our Music Licensing Store), and Nico Vega (LA).  Check these artists out online and then swallow up their music – mad good!   This pic from rumble N roll features Loch Lamond holding stage and hearts! More pics can be found on our Flickr account.

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SXSW as of Day 2 is a good thing!  You can follow the Rumblefish folks on twitter and on our YouTube channel where we are posting daily video blogs.  So far the talent we have seen is amazing and we look forward to more. Stay tuned for more reports.  Come find us and say howdy!

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With SXSW mere hours away, we are still discovering lineups that feature some of our favorite Rumble-artists. Small Stone Records is having not one, but two showcases at the festival. Both their day party and their official nighttime SXSW Showcase are taking place on Friday, March 20, at Room 710 (710 Red River St). Be sure to check out the following artists both live in Austin (if you’re heading down), and in our Rumblefish catalog (www.musiclicensingstore.com)!

Night:
1am: Solace
12mid: Roadsaw
11pm: Valis
10pm: Ironweed
9pm: Mos Generator
8pm: Whitey Morgan & The 78’s

Day:
6pm Dixie Witch
5pm Iota
4pm Tia Carrera
3pm Sabbath Crow
2pm Sun Gods In Exile
1pm Magnet School

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South By Southwest is mere days away, so we wanted to alert you that many of Rumblefish’s artists are traveling down to Austin for this special event. From day parties to official festival slots, lounges to midnight performances, there are many different ways you can experience some of our favorite catalog bands. On that note, we are proud to announce the following Rumblefish artists who are scheduled to perform:

Zolof the Rock & Roll Destroyer
Wednesday, March 18 @ 9:30pm at Maggie Mae’s (232 E 6th St)

Loch Lomond
Wednesday, March 18 @ 10:00pm at Club De Ville (900 Red River St)
Thursday, March 19 @ 1:00pm at the SESAC Day Stage, Cafe Austin Convention Center (500 E Cesar Chavez St)
Thursday, Mar 19 @ 2:30pm at the NAIL Distribution Party, at Sidebar (602 E. 7th St)
Thursday, Mar 19 @ 4:50pm at Little Radio Party, at Red Eyed Fly (715 Red River)
Friday, March 20 @ 5:00pm at the Rumblefish Day Party at the Tiniest Bar In Texas (817 W 5th St)
Friday, March 20 @ 7:30pm at Space 12 (817 W. 5th St.)

Diplomats Of Solid Sound
Friday, March 20 @ 1:00pm at the Historic Victory Grill (1004 East 11th St)
Saturday, March 21 @12:00pm at Cheapo Discs And DVD (914 N. Lamar)
Saturday, March 21 @ 8:00pm at Opal Divine’s Freehouse (700 W 6th St)

Super XX Man
Saturday, March 21 @ 11:00am at The Radio Room (508 E 6th St)

Kaboose
Saturday, March 21 @ 2:00pm at the George Washington Carver Museum And Cultural Center (1165 Angelina St)

Braille
Saturday, March 21 @ 8:00pm at the Carver Museum Boyd Vance Theatre (1165 Angelina St)

RedCloud
Saturday, March 21 @ 8:00pm at the George Washington Carver Museum and Cultural Center (1165 Angelina St)

And another reminder, if you are one of the many people invading Texas for some great live music, make sure to check out the Rumblefish Official Day Party on Friday, March 20th from 3-7 pm at the Tiniest Bar In Texas (817 W. 5th St).

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Our SXSW plans are coming together and we are getting excited!  If you are heading to SXSW be sure to hit Rumble -n- Roll, our Friday afternoon party featuring Driver F, Dear and the Headlights, Loch Lamond (Rumblefish Artist) and Nico Vega.  Party is from 3-7, Friday, March 20th @ the Tiniest Bar in Texas, 817 SW 5th Ave, or www. tiniestbarintexas.com.  Rebecca our music Director, Zach (of our very own Zach and Zeaiter Show) and myself  will be there from Wednesday to Sunday – so look us up!  You can find us on twitter while there…

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Even a Rumblefish gets romantic this time of year.  Check out what our friends at Animoto are doing this Valentine’s Day to help warm someone in your life’s heart!  Most of the videos being made are all fueled with Rumblelove…or Rumble music, that is…

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We love all of our amazing clients, but we are especially proud of the local Portland businesses that use Rumbelfish music to inject emotion and attitude into their projects. So we are pleased to announce that we have just licensed “Yeah People,” one of our favorite garage rock anthems by Oohlala, to Sorol Footwear (a division of Portland-based Columbia Sportswear) for a video that will be played on the Jumbotron during the US Snowboarding Grand Prix.

Check out the video here.

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Rumblefish’s Sonic Branding Creative team recently completed a digital animation project for Sonic Branding client, National Wildlife Federation.  We are excited about the results.  Click on the picture below to see the short movie file and let us know what you think… 

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HELLO RUMBLE-ARTISTS!!!

SXSW is only 65 days away, and we want to know if you’ll be making the trip to Texas for the big event. If the answer is YES, and we hope it is, then shoot an email to either myself (zach@rumblefish.com) or my lovely co-worker Rebecca (rebecca@rumblefish.com) and let us know.

Cheers!

~Zach

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This December ‘08, we launched our official “Wedding Collection” site for wedding videographers.  The idea is to help make it easier to synch videographers with great independant music for thier wedding videos.  So far the response has been great.  Here is a screen shot, but be sure to visit the site to check out for yourself.   We like telling love stories through our Rumblefish catalog…

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The news of our Rumblefish MusicLicensingStore providing indie-based music to YouTube continues to drive cyberposts all over the globe.  Here are links to several (but not all) of them:

• Billboard.biz
• PC Magazine
• TechCrunch
• ReadWriteWeb
• USA Today Online (Release posted)
• BuzzTracker
• Web 2.0
• TechNews.AM
• Magnolia
• Techno Portal
• Daylife
• RedTram (Intl. News Site)
• WebWereld (Nederlands)
• Ziggo (Nederlands)
• Paestola(Greece) 

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As promised in this week’s podcast, here is the picture of my ginormous Christmas stocking in all of its glory. Zach was kind enough to make this lovely, personalized gift collector for me, the size signifying how good I’ve been this year.

Zach’s stocking is much smaller, suggesting a guilty conscious, no doubt, for making me listen to all of his sad bastard music for the last 2 years we shared an office.

Happy Holidays!

~Whitney

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Check out some the deals that were dealt in November. Woot!

Adfield Harvey Limited – software and multimedia
Great Falls by The Sister Lovers

Blue Lane Photography – wedding video
Love Spell by Ryan Huston

Trikillis Productions
Love You Forever by Ryan Huston
Baby If You Ever by Clair

Readandsow Music – videoblog
Story Instrumentals by Joe Black

Ankrom Moisan Associated Architects – marketing promo
Lolly Pops Inst by Absolute

Goodwin Grazel Productions – film
Rise On by Anna Coogan and North19
Song For Steph by Yascha Noonberg
D.F 4-4by Ming + FS

Kaiser Permanente – internal use
Iris Lovers by Brad Prevadoros

Bump Films – Regal Boats webisode
Rebirth by Darko Saric
D.F 2-1 by Ming + FS
Spiral Medication by Numatic Soul

Western University, Louisville – grad video
A Slick One by Dave Pell
A Buck and Some Change by Hank Hirsh
Nobody Knows Nobody Inst. by Ponticello

Independent – video download
The Seeds To Be Happy by Diving Reflex

vvi – Corporate video
Revolve (R Mix) by His Boy Elroy

MediaTech Designs - Phoenix Scorch BTS
The Quickening by His Boy Elroy

Motr, Inc – Tesla webisode
Sunshine Underground by La Fleur Fatale

Joe Umali – Westside Wakeboard School webisode
Sometimes They Just Don’t Listen by Leo Der Stepanians
Go West by Underbiz

Fred Pineiro – videoblog
Big Little Jeffrey by Ming + FS

Pyre Productions - radio show
Adventures Tune by Stefano Mainetti
From Day to Night (1st version) by Stefano Mainetti
Spy by Stefano Mainetti
Delta Force (2nd version) by Stefano Mainetti
Delta Force (1st version) by Stefano Mainetti
Lonely Fighter (1st Version) by Stefano Mainetti
Intruder FX by Stefano Mainetti
Black Bridge (3rd version) by Stefano Mainetti
Afraid by Stefano Mainetti

NSS - podcast
Mental Breakdown by Yonder Mountain String Band

48 Hour Film Project
Flirtin by Emmanuel
Crazy Beat by Montefiori Cocktail
Gone In The Morning by Peter Lainson
Into the Blue by Peter Lainson
Salvation by Third Temple
Jude’s Song by Day One
Path of Least Resistance by Day One
Rock Wit It by Bless One Beats
Where Is Revolution by Worrytrain
Deep Sorrow by Darko Saric
Ending-Thanks For Coming by Dax Johnson
Omerta by Ennio Morricone
Holocaust by Ennio Morricone
No Inst by Haitz
Thunder Drums by John Richardson
Dracula by Paul Anthony
Cafe Nero by Rob DeNunzio
Pupshaw by Rob DeNunzio
Power Inst by superGARAGE
Rony Seikly by The Numb Project
Start To Breathe by Woke Up Falling

AMC – Breaking Bad dvd
Driver Carries No Cash by Mike Coykendall

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Deal offers YouTube community access to fully licensed, indie-based music for use as soundtrack material in videos via

free AudioSwap music tool

Portland, OR – December 3, 2008 – YouTube™, the world’s most popular online video community, has partnered with the sonic branding and music licensing agency, Rumblefish, providing millions of video creators access to fully licensed music from the Rumblefish catalog of independent artists.

Dubbed the “iTunes of corporate America” by CNBC, Rumblefish is providing YouTube video makers access to its audio library of over twenty-five thousand original songs through YouTube AudioSwap. People can use the AudioSwap tool to add licensed music tracks to their videos and share with the YouTube community (http://www.youtube.com/audioswap_main).  This unprecedented deal gives the YouTube community more music choices, — including independent, authentic sound from up-and-coming artists around the world.

Since YouTube launched AudioSwap in February 2007, YouTube users have been able to sample and select pre-licensed music for the purpose of soundtracking their videos, adding songs for meaning or emphasis, or musically updating an existing video with a complete music swap. Today’s unprecedented Rumblefish deal furthers YouTube’s goal of being a one-stop shop for people to watch user-generated films, professional music videos, and premium content.

“The combination of Rumblefish’s extensive catalog of independent music with YouTube’s global community and AudioSwap technology creates a powerful new music hub,” said Glenn Brown, Strategic Partner Manager, YouTube.  “Through this partnership, the YouTube audience will have easy access to the same extensive list of premier, licensed Rumblefish tracks that professional industry media creators use when making their videos.”

Regarding the partnership, Paul Anthony, Rumblefish CEO added, “Our customer, the professional film-maker and industry story-teller, taps the Rumblefish catalog when they need carefully curated music for films, TV shows and videogames.”  He continued, “This deal is exciting for indie filmmakers because it connects them directly to the same pre-licensed, quality indie music at no cost to them.”

Rumblefish’s diverse catalog includes everything from ambient, metal, experimental and electronica to the classics and full orchestral scores, giving Rumblefish’s customer and now YouTube video creators a complete palette to choose from. Opening Rumblefish’s catalog to hundreds of millions of YouTube users will also empower independent artists to generate revenue that was previously untapped prior to this arrangement. 

 The Rumblefish music catalog on YouTube will be accessible for users today through a free AudioSwap tool that will replace the entire audio track of a video with licensed music.  Click here for more information on AudioSwap: http://www.youtube.com/audioswap_about

# # #

About Rumblefish

Rumblefish Inc. has been a pioneer in the development of strategic sonic branding and music licensing services since 1996. The multidisciplinary agency develops sonic profiles that express clients’ unique brand attributes and creates sonic branding programs to enhance the customer’s experience with sound. Rumblefish also launched the first online Music Licensing Store (MLS) to make licensing music fast, easy and affordable. MLS, “an iTunes for Corporate America” (CNBC, January 2007)), offers a broad range of authentic, independent music for use in television programs, films, Web sites, podcasts and more. Rumblefish clients include Kaiser Permanente, National Australia Bank, NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua Bank, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, please visit www.rumblefish.com.

Rumblefish Contact:          Dawn Leonetti                                                                                

e: dawn@rumblefish.com

p: 503.819-0845

YouTube Contact:              Kathleen Fitzgerald

                                                e: press@youtube.com

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We love signing artist check day at Rumblefish.  Here is a sneak peek of what tons of artist checks look like…  For more with Paul signing, visit our Facebook or Flickr site. 

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Here are some placements that happened in the month of October.

Llama Duck Productions – video
Face Down by Katie Todd Band

Curly Haired People – Permanent Ink video
Pop Pop Radio by superGARAGE
Theater of the Damned Intro by Andrew Scott Foust
Theater of the Damned Outro by Andrew Scott Foust

AMC promos
Coronation by The Velocet
Evil Soul by The Young Werewolves
Devil’s Playground by Theory in Motion
Spooky Strut by Rob DeNunzio
Sing You To Sleep by Parker Theory
Driver Carries No Cash by Mike Coykendall
Snakeskin Boots by Janey Todd
Josie’s House by Jupiter Sunrise
Welcome To Hell by Leo Der Stepanians
Arrgh… I’m A Pirate by Zolog and the Rock and Roll Destroyer
Circles by Darko Saric
Insurgere by Hugh Mann

48 Hour Film Project
My Last Desire by Sleep Station
The Cruelest Month by Lewis

Francis Abbey – Married in Mackadoo video
Standing In The Rain by Lawrence Blatt

Sandra Soroka – Zombie Christmas video
Joy To The World by Chris Ho

Visualade - South Coast Plaza Holiday Portfolio
Nutcracker: Dance of the Sugar Plum Fairy by Tchaikovsky

Matt Johnston Rallysport - videoblog
Perceptions by Braille
Epic 003 by Ming+FS
Dear Dictator by Small Leaks Sink Ships

Podango Productions - videoblog
Far Past Gone by Worrytrain
Where Is The Revolution by Worrytrain
The Sun Only Comes Out When It Wants To by Thinkstandard

Gary Felton Photography
I Sogni (1 St Groove Pure Gold Remix) by Gerardina Trovato

W.H.O. Productions – Nationals video
A Father and Son by Dax Johnson
Rain by Dax Johnson
In The Waiting by McKenzie Stubbert
Las Imitaciones De Soledad – McKenzie Stubbert
Santiago by Asha

Kellogg Jones - Jumpstart video
Day in the Park by Boone Johnson

Icon Motorsports - No Limit promo DVD
You Kiss Like You’re Dead by Cex
Throw It Up by Faculty
So Long by Listen
Kick That by DJ Morphiziz
Down Slide by Ming+FS
Shergon by Shane Newville

Robin Maguire – Specimen video
What by Dave Storrs and the Tone Sharks

Made Known LLC – Permanence
Blue Mountain Sky by Wes Houle
Revolve (R Mix) by His Boy Elroy
Initial by McKenzie Stubbert
I’m Lost by Seahorse
Maybe Another Time by Seahorse
Goodness by Soul P.

Kaiser Permanente – Portland Leaders Forum
Legends by Wes Houle
Orange Sunshine by Medusa Cyclone
Everywhere by Ming+FS
Days of Greatness by National Flower
Wonderland by Rye Hollow
Rain Parade by Vicious Vicious

Kaiser Permanente
Ever Day by The Covering
Punctual As Usual by The Parson Red Heads

Astronaut – ACE Game
Silent Mission by His Boy Elroy

Chris In The Mix Entertainment – podcast
The Quickening by His Boy Elroy

Simpler Search Productions – NFC video
Full House by Mike Schmid

Eye To Eye An American Opera LLC
Aberration by Perplexa

Legend Weaver Studios - 96th Cherikee Indian Fair
The Open Road by Ponticello

Jason Baalman – Halloween video
Taking Asylum cue 16 by Rob Simonsen

Look Number 7 – Doc Holiday
Silent Night by Ron Rogers

Blue Lane Photography
Happy by Secrets in Stereo

Laura Legg Photography
What You Wish by Telescope

SAE Institute – Stuck On You video
Bathroom Walls by The Ums

Royal Ontario Museum – Egypt Audio Guide
Immortal Egypt by Thornton and Ramzy
At The Gates of the Citadel by Thornton and Ramzy
Emerald Minarets In A Sea of Stars by Thornton and Ramzy
Morocco Dance by Thornton and Ramzy

Pi For The Eye Photography
My Favorite Letter Is U by Uni and Her Ukulele

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Rumblefish hits Flossin Rise upPaul, Rebecca and I hit the Flossin’ Rise Up Talent search this last weekend to search for the finest local hip-hop, R&B and more talent as the finalists competed against all the greatest from year’s search.  We heard some great new talent and  can’t wait until next year. To see our photos visit our flickr site (our flickr id is rumblefish_inc).

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Team Rumblefish will be headed out to catch the latest regional hip hop talent search produced by Flossin Media tonight as a sponsor of the event.  The event is happening right in our home town of Portland, Oregon at the Bossa Nova.   If you want to check out or follow up for details check out the invite.

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This week, the Rumblefish Wedding Collection site launched, a music site geared specifically for wedding videographers linking them with inspired, authentic music specifically handpicked for their wedding productions.  Check it out at http://wedding.musiclicensingstore.com/ and look for our partner the 4Ever Group to link to the store from their site as early as next week.  More news along the “collection” theme to come…

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Consumer’s demand for music that fits their style and their environment at home is growing or in other words, Sonic Branding is at work in the home.  We found this NYT piece by Kate Murphy a compelling article that illustrates the strong desire for music that suits the environment, echoing our philosophy at Rumblefish for Sonic Branding and the benefits that “dialed” environmental sound can create for the listener or the brand.

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Rumblefishies don Halloween Costumes 2008 – Oh yeah…Let us know who you think gets best costume!

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On November 4th,  BlogTalk Radio host Mary Anne Dorward interviewed Rumblefish CEO, Paul Anthony on her “Speaking to Win: Business off the Beaten Path” cyberwave show.  The show  presents “a fresh perspective on the world of business” every week on the internet.  The interview covers everything from Paul mowing lawns to earn his first instrument to the evolution of the “middleclass musician”  and the critical role the middleclass musician has in the future of the music business to the implications for “sonic” in the health industry towards improving wellness. Check out the audio for the interview here.

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It’s really hard to say what the best part of yesterday was; the music, the panels, the celebrity sightings. Raber and I started off the day by grabbing one of those much-talked about “real” New York bagels, hitting the street and making our way to Pianos just in time for me to discover my new favorite band, Eagle*seagull, who apparently Raber knew that I’d end up loving. I had a chance to chat with the band afterward and, fingers crossed, we’ll be featuring them on the Zach & Whit Show soon after we are able to add them to the catalog—

While still basking in the glow of my new musical best friend, we headed over to the Kimmel Center to take in some of the many panels taking place this year at CMJ—where we totally ran into Rumble-artist Rachel Sage! Among the topics of discussion on our panels were, Indie Pioneers, Bands As Brands and the evolution of Music Supervision. Each panel was incredibly informative and intriguing, with the topic of licensing coming up repeatedly, and many of the panel members continually pointed out what Rumblefish is doing as the future of the music economy, as well as the best way for independent artists to get their music heard. In a few cases during the Music Supervision panel, Rumblefish was even named dropped several times by the various music supervisors! This made Raber and I instant celebrities, and after the panel was over we were inundated with artists looking to chat about working with Rumblefish. I can’t wait to get home and start sifting through all the great music we given. It’s great to know that the music supervisors appreciate all the work we do, and it was very cool how many great new artists are interested in joining the catalog now. Also, I’ve got to say, I hurt my neck from nodding so much in agreement to what the panelists said (note to aspiring catalog members: it is ALWAYS helpful if you can submit instrumental versions of your songs to us).

Our day continued with some celebrity sightings (Ryan Adams on the street; Kevin Smith at a Q&A for his new movie), a trip to Chinatown for a late-night dinner and then a slew of experimental late-night shows. I’m not sure what I enjoyed more: the electronica of Tobacco (which was accompanied by a hypnotic video that featured everything from old Richard Simmons video to footage of the Care Bears) —

or the organ-led psych-noise of Crystal Antlers. Actually, it might have been Texans Best Fwends, who scream/sing along with their iPod next to giant blow-up gargoyles—

In short, there is no lack of original music here at CMJ. And though we dragged our exhausted butts home sometime after 3 a.m., we are ready to rock and roll bright and early this morning for an all-Portland line-up at the Knitting Factory.

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WOW! That’s what I’ve got to say about being at CMJ. Though it doesn’t appear that she’s being represented, let me assure you that Rebecca totally agrees with me, she just told me.So last night we had the pleasure of seeing multiple amazing bands and catalog hopefuls. Started out the evening seeing a great showcase from Blueghost PR that consisted of all south of the border bands—Mexican Hipsters if you will—that played raucous electro and punk. Then we jetted over to Mercury Lounge just in time to catch the last few songs from proggy, krautrockish electronica importers Fujiya & Miyagi, who were in town from the UK. They were followed by our very own catalog members Walter Meego, who took to the stage and gave the crowd a religious experience. Upon seeing their live show, it’s totally understandable why they’re currently such a buzz band; not since the heyday of the Police have three gents made such a beautiful noise. Then we caught Sebastian Granger (he of MSTRKRFT and DFA1979 fame) & The Mountains’ set, and then bolted over to Nublu for another taste of the yummy southern—way south, as in Brazil— musical cuisine.In short, it was a globe-trotting kind of day, during which we got to sample the sounds of at least three continents. And to think we only had to fly to New York to enjoy to such international flavor?!

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The last few months we here at R-Fish HQ have had election fever—chills and all—and with the election a mere two weeks away, Rumble-artist Pistol Opera have dropped a timely new track on our doorstep. A counter to John Rich’s Republican-endorsing internet video smash, “Raisin’ McCain,” Pistol Opera’s “Obama” extols the Democratic candidate’s virtues in a slew of silly rhymes—“Born in the ‘60s when everything was groovy/Heidi Klum and Seal can play his parents in the movie”—over a funky groove and wiry guitar riff. And though we are non-partisan when it comes to politics, this catchy Bloodhound Gang-meets-Kid Rock track is a winner to us. (But if any of you have any McCain tribute songs stashed away that you’d like to submit, we’ll be happy to give them equal time.)

Use the in depth videos below to further educate you about the candidates, and don’t forget to vote.

Pistol Opera- “Obama”

John Rich- “Raisin’ McCain”

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Here are some of the licenses that occurred in September.  Check out the songs that accompanied these great project.

WEI - VeeRadio podcast
O Sonho-The Dream by Elisete
Simkethile by Mamelang
Baby Doll by Kenny Polson

Metier Productions – video
Shadows of Apricot Blossoms by Shan Xiurong
Today and Yesterday by Lu Chungling

Trikilis Productions - TV show
Let It Go by Debra Arlyn
The Cornflakes Song by Dick Prall
Geared Up by Ming+FS and Northern League

48 Hour Film Project
Le Beau’s Hole by 3 Leg Torso
Zemer Attic Tanz Tanz Yiddlelach by 3 Leg Torso

Keene Foto Design
Grace by Bryan Ingram

Sixty Card – DVD
Art of Rap by Copperpot

Delores Kenner
Its About Time by Harvie S
Amazing Grace by Pat Kelley

ALDO Group – video
Blissed by His Boy Elroy
Travel by Lotus

Gage Academy of Art – Geoff Black Ballpoint Pen Demo
Intent by His Boy Elroy
Revolve (R Mix) – His Boy Elroy

Filmbit – Berlin By Bike podcast
La Rivera by Jimena Fama
Happy by Secrets In Stereo

The Wiebners
To Show You My Love by Mike Schmid

Tom Gavin – The ONE Campaign
Just You by Ming+FS

John Kinneman
Angel Dance by Phillip Chapman

Doug Plummer
Pop Pop Radio by superGARAGE

Astronaut
Mallory by The Brightwings

AMC Promos
Thunderblood Heart by Marvel
My Own by Even The Odd
Freddy’s Theme by Ming+FS
Hit by Perplexa
Paper Bird Bugs Deville by Ponticello
Bareknuckle Love by Puny Human

Kaiser Permanente
Every Day by Clair
Time To Fly by Nina Storey
Rain Parade by Vicious Vicious
Amaryllis by Brad Prevadoros
Never Have To Guess by Bears
Home by Charlie Campbell
Sunny Dub by Hyim
Evolution by Hyim
Straightaway Ride by La Fleur Fatale
How Do You Feel by Masonic
Days of Greatness by National Flower
Daylight Again by Ponticello
Wonderland by Rye Hollow
Catch Me Jumping by The Dimes
2Steps by Unique Chique
Burning Up The Sky by The Parson Red Heads
Punctual As Usual by The Parson Red Heads
Sweet Harmony by Main Attraction
O Amanhecer Do Novo Dia by Banda Favela

Silicon View – Event Background Music
Zero Crossing by Abel Okugawa
Rump by Jaymz Nylon
New York Je T’Adore by Jaymz Nylon
So Smooth by Brendan Blandy
Swindle by DJ Armbuster Lewis
Thompson’s Viewpoint by DJ Armbuster Lewis
Note Info by DJ Armbuster Lewis
Deep by Eastern Sun
Shine by Havana
Tangled by Havana
Mares by Jimena Fama
Don’t Just Stand There by Minimum Soundtracks
Bassz by Numatic Soul
Beat To Keep by Numatic Soul
Dimension Extension by Numatic Soul
Dry Clean by Numatic Soul
Reflection by Numatic Soul

Clearsongs, Inc
Spring Song by The Lark
Always Right by The Lark
Oboes Bleat and Triangles Tink by Say Hi
Shakes Her Shoulders by Say Hi
Northwestern Girls by Say Hi
Trip Back to Childhood by St. Petersburg Ska-Jazz Review
Regret Is All by Masonic
It’s Alright by Masonic
That Stapler! by McKenzie Stubbert
Please One by The Hank Hirsch Quintet
Shine by Havana
Tangled by Havana
Home by Charlie Campbell
Song of India by Dave Pell
Airmailed by Dave Pell
Priddy Blue Eyes by Dave Pell
Brown’s Little Jug by Dave Pell

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Some exciting Rumblefish partner news was released today.  Here is the release…

FOR IMMEDIATE RELEASE

Rumblefish Tapped as Exclusive Music Provider by Virtual Active for World’s First Interactive Exercise Videos

Rumblefish’s pre-cleared music catalog powers Virtual Active’s new experiential exercise video content; fitness enthusiasts virtually run, hike or cycle all over the world

Portland, Oregon – October 8, 2008, USA, Earth – Rumblefish, Inc., a music licensing and sonic branding agency, has been selected as the exclusive music provider for Virtual Active’s new video programming content.  The content, the first-of-its-kind to be released to market, is designed to change the gym enthusiast’s cardio-workout by taking the exerciser to beautiful outdoor locations from the convenience of their neighborhood gym.

The content is being offered to fitness gyms nationally.  Once purchased, the video programming is installed on gym treadmills, exercise bikes and elliptical machines.  As exercise enthusiasts work out on machines installed with Virtual Active content, they are taken on visual journeys such as guided hikes to the summit of Mt. Whitney, road cycling excursions and even cultural tours all over the world. Each video is carefully paired with Rumblefish’s unique, fully licensed music selections to help propel the visual experience and ultimately make exercising more dynamic, efficient and satisfactory.

“This revolutionary video content is shaping the way people work out, allowing them to run, hike, or cycle in beautiful destinations around the world right from their treadmill video screen,” said John Ford, CEO of Virtual Active. “When looking for the perfect music partner,” he continued, “Rumblefish stood out from the rest, with both its catalog of authentic, independent music and its ease of technology architecture. Exercise enthusiasts will now be able to watch our unique content with superbly matched music to help further improve their workout experience.“

Produced as the director literally runs or hikes alongside the action with state-of-the-art camera stabilization equipment on extremely technical and physically grueling terrain, these videos are unprecedented. During initial testing viewers have said that their overall workout experience seems both “shorter” and “easier” due to the video quality, compelling content and mood appropriate music — qualities that most individuals seek when working out.

As Virtual Active began production they also began a search for the most content appropriate, commercially pre-cleared music to help drive the visual stories that vary from educational to cardio-challenging. Virtual Active tapped Rumblefish, Inc. as its exclusive partner. Rumblefish was chosen due to the musical breadth and diversity of its catalog as well as its ability to flexibly and easily marry its technology to that of Virtual Active’s visual content.

“Virtual Active delivers a ground-breaking exercise experience that will change the fitness industry and we’re very proud to be a part of it,” stated Paul Anthony, Rumblefish CEO and Founder.  “Our hand-picked songs for Virtual Active workouts will inspire the spirits and minds of fitness enthusiasts, decreasing perceived exertion and improving performance.”

About Rumblefish

Rumblefish, Inc. has been a trailblazer in the development of sonic branding and music licensing since 1996. The first-of-its-kind sonic branding agency, Rumblefish develops audio or “sonic” profiles that enable its clients to express unique brand attributes and to create sonic branding programs that enhance the customer experience. Rumblefish’s Music Licensing Store^SM (www.musiclicensingstore.com), a first-to-market online service for pre-cleared music, offers a diverse and rich music catalog that makes licensing music fast, easy and affordable. Dubbed “an iTunes for Corporate America” (CNBC), the store offers a broad range of authentic, independent music for use in television programs, films, websites, podcasts, professional videos, retail environments and more. The Rumblefish client roster includes Kaiser Permanente, National Australia Bank, NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua Bank, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, please visit www.rumblefish.com.

About Virtual Active

Virtual Active is a fitness entertainment network that provides cutting edge content for commercial health club facilities.  Virtual Active’s innovative production techniques have resulted in a diverse library of the most realistic virtual running, hiking, and cycling exercise experiences on the market.  Virtual instructor programming allows health clubs to get more from their unused off-peak group exercise spaces, while digital signage solutions provide a new method for communicating with clients, driving usage of fee-based services.  For more information, please visit www.virtualactivetravel.com. 

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Recently, the music-business blogger extraordinaire behind TheMusicSnob.com interviewed our fearless leader, Paul Anthony, about Rumblefish and music licensing, and Paul offered up tips about submissions and placement to aspiring musicians (check out his words of wisdom here). Since turnaround is fair play, we thought we’d ask Mr. Snob (or, as his mother calls him, Brian) about his site, his feelings about the industry and the music he makes himself, and he was only too glad to oblige.

You’ve said that you started TheMusicSnob.com as a way to “figure out” the music industry, but was there some “ah ha” moment that really made you actually sit down and start writing?
TheMusicSnob.com began as a Wikipedia-style resource for people to add and edit information on venues, blogs and any other music-related tool or business. You can see the wiki here. Unlike Wikipedia, though, our wiki is intended to be a subjective resource, where “snobs” can leave pros and cons related to any subject at hand, as a way for each musician to share their insight and personal experiences. The Music Snob wiki continues to grow, but it wasn’t answering some specific questions I really wanted to address. So I started the blog, where I can post my own findings, such as interviews with companies like Rumblefish, research into licensing, and any humorous asides I feel like contributing.

What kind of response have you received from readers?
Response has been very positive. People enjoy the playful and sometimes sarcastic tone, coupled with our serious analysis. The content seems to fall into three general types, which attract different readers. A lot of beginning musicians dig the basic industry articles. Others with more particular needs, such as licensing info, seek out the company interviews and articles. And we get a lot of non-musicians through places like StumbleUpon that eat up some of the ridiculous humor posts.

Where do you get your information for the site?
There are several music “marketing” and “business news” blogs that I tend to sweep regularly, but my most useful resource is really my personal experience. I write the blog as I am, a musician trying to answer different questions about making and marketing music. My favorite way of getting answers is to interview people. Instead of wasting time surfing the internet, I love calling someone in the industry on the phone and getting their honest perspective. It’s so much more valuable.

How do you decide what to cover or who to profile on your site?
Company profiles are typically the result of questions I want to answer. For example, since I am very interested in licensing my music, I profile music licensing companies. Other times, people approach me offering to share their experience. I love doing this because it gives me and my readers valuable info and acts as a promotional tool for musicians and others we cover, so it’s a win-win situation. If anyone reading this wants to be interviewed for TheMusicSnob, just drop me a line at brian@themusicsnob.com.

What is the best or most helpful lesson that you’ve learned since starting the site?
Looking more closely at the industry has changed my expectations and priorities. I’ve realized that the opportunity costs (for an unknown artist) of selling a $0.99 download to someone online are not worth the investment of time and energy required. The returns just aren’t there. So I’ve decided to let consumers have my music for free, and try to focus on licensing opportunities. My goal at this point is to help pay down my recording bills, so I can go back in the studio and generate more bills! 

Why don’t you tell us a little bit about your own music.

My music can be downloaded for FREE here.
 I think of my songs as individual movies, really; original narratives with compelling lyrics, and beautiful orchestrations that reflect the terms of a song. Each song represents a hypothetical reality, moment or emotion personified. To do so, they must be internally consistent; in other words, each instrumental part and each lyric work in unison towards a common purpose. People have always told me that my music reminds them of the movies. It’s emotive, sometimes intense, and each song typically has a dramatic arc reflecting a narrative development. And the sounds themselves, which lately have included lush string arrangements, reinforce the similarities to soundtrack music. So I think my music is particularly well-suited to movie soundtracks, because it contains so much character development and emotional movement already. The listener senses that something important or beautiful is occurring, and wants to be a part of that.

Are you really a music snob?
I am a huge music snob!

What’s the most “music-snobby” thing about you?
I tend to be very critical during a first listening. Looking back on the first time I heard some of my favorite albums, I thought they sucked. It’s only after hearing something a couple more times that I give it a fair chance. I’m also very opinionated about music orchestration. I think each note should exist as part of a larger purpose, so I like to hear well-written instrumental parts that show an awareness of melody and harmony, where the instrumental lines engage each other, and develop somehow. One of the worst things about pop music these days is that the instrumental tracks are written not to be heard, really, but merely to fill the space behind the singer’s voice. This is a wasted chance to extend and nuance a song’s message.

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The Music Snob.com features Rumblefish in an in-depth two-part article this month.  The article is very well written and touches on the two unique faces of the company, both the sonic branding business and music licensing division.  Rumblefish CEO, Paul Anthony, is interviewed  and shares his tips for licensing success.  Paul, continuing to look out for the artist, reminds them at the end of the article of his #1 cardinal rule, “Never do an exclusive licensing deal!” The article is in two parts with links below — click this!

Part 1Part 2      

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Here are some of the placements that happened in August.

Icon Motorsports – Warthog webisode
Kill Konstantine by Konqistador

Trikilis Productions
She Ain’t No Bee by Thornton Creek
Angel In My Eye by Ponticello

Henninger Media Services
Ball Gag Instrumental by DFiVE9
The Pulse by DJ Logic

Banquet – Mike Skinner web video
Disappointed by Face To Face
Lost In Your Love by The Covering

Delores Kenner
Internet Mambo by Harvie S
Cubalypso by Harvie S

WakeboardNebraska – Global Warning dvd
Bigg Thangs feat. Prince Hakim by Kool & the Gang

Versus – Vegas Trade Show Video
Driver Carries No Cash by Mike Coykendall
Sundown by Wes Houle
Hoot & Fox by Wes Houle

Humit – DC Shoes Snowboard video
Sound of 7 by Raging Family

Tom Keith – Generation M dvd
Free by Rob Hodge

Tom Gavin – The ONE Campaign
Christopher Street by Samantha Murphy

Artemiss Photography
Darkside by Trystero

AMC Promos
Thunderblood Heart by Marvel
Southern Hospitality by Brian Hall
Darlin by 500 Miles To Memphis
Cirlces by Darko Saric
Party Music 2 by Haitz
Touch & Go by Joe Budden
Test of Your Spirit by John Kelley
Dye Sky Drive by John Kelley
Drum and Space by Lord Runningclam
Epic 003 by Ming + FS
Sing You To Sleep by Parker Theory

48 Hour Film Project
Imaginary Friends by Intercept
Girl From Texas by Justice of the Unicorns
Rajasthani Truck Race by Scrambled Ape
Sexy Ass by Red Rhythm and Dil
Deadly Waiting by Francesco De Masi
Blind Suspense by Armando Trovailoli
The Vulture Fighting the Swan by Lin Shicheng
Dance of the Yi People by He Shufeng
My Pretty Angel by Michael Barclay
State of Grace by Anna Coogan and North19
Liebstraum by Dave Pell
Lonesome Road by Dave Pell
Dark Eyes by Dave Pell
My Man Is So Far Away by Day of Lions
Note Info by DJ Armbuster Lewis
Superheroes Wanted by Down By Law
New World by Haitz
Luna Romantica by Harvie S
Bass Guajira by Harvie S
String Theory by His Boy Elroy
Tristeza by Jimena Fama
Money Makes the World Go Round by Kool & The Gang
Mo Bigg Thangs by Kool & The Gang
Oh So Long by Lovespirals
Mind I’m In by Magdalene’s Dream
Friends or Lovers by Marisa
Funk at Bob’s by MG!
It’s Time by Neil Rambaldi
Shelter of You by Nicole Campbell
Dark Place II by Ponticello
One Love by Roger Espinoza
Night On The Bus by St. Petersburg Ska-Jazz Review
Catch Me Jumping by The Dimes
Love Will Find You There by The Sky Project
The Night the Phantom Went to Graceland by The Young Werewolves
Gimme My Electro by Ultraviolet

Animoto Inc.
Rogoletto-La Donna E Mobile by Verdi
The Entertainer by Terry Waldo
Maple Leaf Rag 2 by Terry Waldo
Ya Got Me Crazy For Your Love by Mike Campbell
Carmen Suite No. 1 – March of the Toreadors by Bizet
The Word by Whiskey Priest
Four Seasons Spring Allegro by Vivaldi
Miracles by The Dawn
Stanhope by Scott MacLeod
What Can I Say by Samsaya
Serenade No. 13 A Little Nightmusic-Rondo Allegro by Mozart
The Marriage of Figaro Overture by Mozart
A Midsummer Night’s Dream by Mendelssohn
Fall by Jasmine Ash
El Cuarto De Tula by Occasion
One More Day by Pure Dream Ladder
Zemer Attic Tanz Tanz Yiddlelach by 3 Leg Torso
Days by Bears
Home by Charlie Campbell
Brown’s Little Jug by Dave Pell
Are You Lovin It by DJ Morphiziz
Noche De Fiesta by DJ Morphiziz
Beautiful Being by Eastern Sun
Swing Swang Swung by Gary Anderson
What Can I Say by Hank Hirsh
Blowin In From Chicgo by Hank Hirsh
Havana Manana by Harvie S
Kill Me Quickly (Or Not At All) by His Boy Elroy
Duelo A la Muerte by Incendio
Loretana by Incendio
Love Enduring by Jeff Wetherell
A Night In The Park by John Kelley
Ocean Drive (Lenny B’s Extended Club Mix) by Madison Park
Obi’s Chair by Mark Geary
Coquetry by McKenzie Stubbert
Pny Girl by Ming + FS and Jillian
Top North Anthem by Ming + FS and Northern League
Black Out (remix) by Ming + FS and Northern League
Serenade No. 13 A Little Nightmusic – Rondo Allegro by Mozart
Four Seasons – Spring: Allegro by Vivaldi
Rigoletto: La Donna E Mobile by Verdi
A Midsummer Nights Dream: Wedding March by Mendelssohn
Symphony No. 5-Allegro Con Brio by Beethoven
Sonata For Piano No. 14 Moonlight Sonata-Adagio Sostenuto by Beethoven
Call It Quits by Ponticello
Nobody Knows Nobody by Ponticello
Granada Tropical by Roger Espinoza
All Over Again by Seahorse
Goodness by Soul P
Juzzt Waltz by St. Petersburg Ska-Jazz Review
Original by Stereo 360
Love, Love, Love by Teddy Goldstein
Lucky In Love by Teddy Goldstein
Catch Me Jumping by The Dimes
Fast Asleep by The Rosenbergs

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As some of you may have noticed, we’ve been playing different theme songs on the Zach & Whit Show for the last few months. Generally, they’ve been made by different folks around the office pitching in with their off-the-cuff interpretations. Whit and I enjoyed this so much that we thought, “Wouldn’t it be great if we got our artists involved in this as well?” So, this week’s podcast finds us using the first (in what we hope will be a long line) of Rumbleartist-produced theme song, submitted by catalog member Telekinesis! We couldn’t be more excited about how it turned out, thus we wanted to open it up to all our Rumbleartists. Here are the guidelines for submitting your own great Zach & Whit theme:

• Since it is the Rumblefish Zach & Whit Show, let’s make sure that, somewhere in there, it says “Rumblefish Zach & Whit Show.”
• It’s a theme song, people, not an opus. Keep the length in the neighborhood of 15 to 20 seconds.
• Like Neil Diamond said, “We’re headed for the future, and the future is now!” So when choosing a format for your new theme, please make sure it’s futuristic, like an AIFF, WAV, or high resolution MP3. We’re regretfully inform you that we cannot accept reel-to-reel, cassette, or 8-track submissions at this time.
• Once you’ve composed your masterpiece, please email it to AR@Rumblefish.com, or feel free to send it via messenger pigeon to

  Attention Zach & Whit Show
919 SW Taylor St. Suite 300
Portland, OR 97205
USA, EARTH

• And last but not least. We don’t want to have to wash your mouths out with soap, so lets keep it clean kiddies–no cursing, or references to your “bits and pieces.”

That’s it, folks! Get to work, unlock those beautiful minds and unleash your themes upon us.

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Press Release:

  Contact:        Judy Kalvin                        Kalvin Public Relations                        jkalvin@kalvinpr.com                                                     914.693.0123

RUMBLEFISH RESPONDS TO GROWTH, EXPANDS TEAM

 WITH THREE KEY HIRES

Music industry experts added in the areas of technology, catalog development and music supervision

 Portland, OR – September 4, 2008 – Rumblefish, the sonic branding and music-licensing agency, has announced three new director positions: Technology, Catalog and Music Supervision. Each position will report directly to the CEO and will enable Rumblefish to harness the power of music, fostering a connection between storytellers and their audiences. ”The first half of 2008 has produced incredible growth in both our sonic branding and music licensing businesses and we’re excited to scale our team to meet this demand, commented Paul Anthony, Rumblefish CEO.  “With the addition of these three new directors, who are each a powerhouse in their own right, we will source even more compelling music, characterize it with top-notch editorial and deliver it to our customers via our proprietary technologies.” Rebecca Raber has been named director of music supervision, Brad Miele has been named director of technology, and Justyn Baker has joined the Rumblefish team as its new catalog director. Rebecca Raber joins Rumblefish as director of music supervision, where she will be responsible for curating the Rumblefish catalog, selecting music to be represented by the company and overseeing all editorial, music supervision and curatorial activities for online properties and clients. Rebecca, a seasoned performance musician herself, brings to the table a deep knowledge of the music industry. In addition to performing, most recently Rebecca was the managing editor at CMJ, where she assigned, wrote and edited for their monthly consumer magazine, their weekly college radio publication and their website. Her work as a writer and critic has appeared in Revolver, The Village Voice, Pitchfork and Paperthinwalls.com.  Brad Miele relocated from Portland, Maine, to Portland, Oregon, to join Rumblefish as the director of technology. Brad’s new responsibilities include building a world-class infrastructure and technology platform on which to scale the company’s licensing and catalog efforts. Most recently, Brad served as the chief architect and development team manager for The Independent Photography Network, a Nielsen Company. In his role as vice president of technology, Brad planned capacity, security and performance for the company that was critical to the success of over seventy photographers and agencies. Justyn Baker comes to Rumblefish as catalog director and is responsible for working directly with the artists, labels, publisher members and prospects. Justyn polished his management skills in his most recent position as executive director of licensing and content services for Naxos, the largest classical music label in the world, where he directed four teams in all of their licensing and digital businesses during a period of explosive growth.  About RumblefishRumblefish Inc. has been a pioneer in the development of strategic sonic branding and music licensing services since 1996. The multidisciplinary agency develops sonic profiles that express clients’ unique brand attributes and creates sonic branding programs to enhance the customer’s experience with sound. Rumblefish also launched the first online Music Licensing Store (MLS) to make licensing music fast, easy and affordable. MLS, “an iTunes for Corporate America” (CNBC, January 2007)), offers a broad range of authentic, independent music for use in television programs, films, Web sites, podcasts and more. Rumblefish clients include NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua Bank, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, please visit www.rumblefish.com.   

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National Australia Bank (NAB) invited our very own Paul Anthony to sit on the judging panel for their national songwriting competition – an initiative designed to inspire, unearth, and educate Australias next generation of great song writers. From the NAB website,”In its inaugural year an impressive 777 people entered the NAB Songwriting Competition. The Competition had three different categories and ran from April 23 to August 1. In total, 18 finalists were selected and three winners, one in each category were chosen from the fantastic calibre of finalists.” If you want to check out the results head to this url:  http://150.nab.com.au/index.php?option=com_content&task=view&id=1013&Itemid=173 

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Check out some of the great people and projects we have been working with, and some of the great music they have been using.

48 Hour Film Project
My Synthetic Existence by Theory In Motion
Coming To Get You by Magdelene’s Dream
The Red Line by Mount Sims
Death by Time To Fly
Passion by Kenney Polson
Another Empty Room by Howard Green
And My Lover by The High Caliber
Evil Soul by The Young Werewolves
Graveyard of Love by The Young Werewolves
Saloon by Stefano Mainetti
Five Four Three by Rob DeNunzio
Spooky Strut by Rob DeNunzio
Northwestern Girls by Say Hi
Letter by Ships To Roam
The Open Road by Ponticello
The Wiser Generation by Daniel G. Harmann
The Train to Ills Ville by Raging Family
Breaking Into Song! by Parks and Recreation
Submission by Phil Thornton
Morning Birds Scream by Mount Sims
Down By Law by Lee Baby Sims
Touch and Go by Joe Budden
Intense by His Boy Elroy
Around the Corner by His Boy Elroy
Another Empty Room by Howard Green
The Happy Day Jamboree Revival by Gary Reynolds and the Brides of Obscurity
La Mer: Dialogue Du Vent Et De La Mer by Debussy
Santabilly Boogie by Blue Moon Boys
Free Delivery by Bob Johnson and the Funk Dogs
Into The Ground by Acid King
Another Sad Planet by Minimum Soundtracks

Andre Pelletier – Internet video
Resonation Restoration by Fuz
Rivr of Time by Fuz

Gesca – videogram
Better by This Is Exploding

Travis Credit Union – website
Need To Know by The Unknown
Everyone Hates a Know It All by Face To Face
Everyone Knows by True Love Always
At World’s End by Baumer
Don’t Panic by Baumer

IFC – Crime Spree Weekend
Friday Night by Viva Caramel

IFC - Comicon Loop Reel
Mo Bigg Thangs by Kool and the Gang

The Wiebners – video
Brand New by The Juice To Make It Happen

Seattle Aquarium – Aquarium Camp and Education Video
Frog Leg Shuffle by Coffinberry
Skatana by St. Petersburg Ska-Jazz Review
Perpetual Motion, Musical Joke by J. Strauss Jr

Trikilis Productions – TV Production
California by Stereo 360
Waved Goodbye by Mathclub
Love Song by Backseat Goodbye

eMotion Media – DesignerShows video
Grace by Bryan Ingram
Hearts Like These by Rye Hollow
Don’t Mind Love by Teddy Goldstein
To Show You My Love by Mike Schmid
Let It Go by Debra Arlyn
I Believe by Parker Theory

MediaTech Designs – Pro Wakeboard Tour – Phoenix Highlights
More Inst. by Ming + FS
To The Extreme Inst. by RedCloud
Romance by The Fingies

Activision – Dancing With The Stars
Swan Lake: Waltz by Tchaikovsky
Nutcracker: Waltz of the Flowers by Tchaikovsky
Deja Vu by Neil Rambaldi
Be Gone by Nicole Campbell
The List by O’Doyle Rules
Everywhere by Ming + FS
El Funche by Jelengue
Swing Down Hound by Gary Anderson
Take Me To The Moon by Gary Reynolds and the Brides of Obscurity
Once Had A Dream by Diving Reflex
Little Brown Jug by Dave Pell
The Way by Assisted Living

Filmbit - podcast
Are The Women Dancing by Jorge Bermudez and Bermudez Triangle
Rame Goes To Cuba by Pastaboys
Pasta & Salsa by Pastaboys
fuc_datF3 by Free Speech

Delores Kenner – video
A Summer’s Day by Matt Harris
For Rain by Dax Johnson

Alan Thomson – videoblog
The Pearl by Hank Hirsh

Hazard Pay Productions - After I’m Dead
Batteries by Desert City Soundtrack

Motr, Inc. – Challenger webisode
(I Wanna Be In) AC DC by Down By Law
Hot Pink, Distorted by 50 Foot Wave

NonceMedia - sample
Summer Is High by Arrangement Ghost

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On Saturday July 26th, I got to be a guest on an awesome radio show called LiveWire! Other guests included Michael Ian Black – Writer, Actor (”The State”, “Stella”); Curt Ellis – Director (”King Corn” and his new doc “The Greening of Southie”); Willy Vlautin – Author; Richmond Fontaine- gritty Americana music and Derby - awesome indie pop. For those of you that listened in or were there, thanks! I hope that you enjoyed the show. Here are the links that I mentioned (Sonic Branding / Music Brain Books):

• This is Your Brain on Music by Daniel Levitin
• Musicophilia by Oliver Sacks
• Sound Business by Julian Treasure

Here is a link to the US Patent and Trademark office that has links to sonic logos for brands:

• USPTO Trademark SoundEx

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After sailing into Bahia de Guanabara nearly two months ago, I’ve spent a large chunk of time exploring Rio de Janeiro, Brazil. One thing is for sure, this is not nearly enough time to understand the creative diversity this city harbors. Art is synonymous with Rio and everywhere one goes in this city it’s clear the creative energy is what makes this truly the Cidade Maravilhosa (Marvelous City).

Observing art and how it affects the Carioca (a resident of Rio) is not a difficult task. Walking down the street one will find city workers cleaning streets with a hand-held radio strapped to their garbage cans.  A ride on a bus along the street Jardim Botanico (Botanical Garden) will take one past thousands of feet of graffiti decorated walls; evidence of the strong Brazilian hip-hop scene.  While on a walking tour of Centro (downtown district) one will have to negotiate a maze of vendors selling pirated copies of popular music; evidence of music being the second favorite past time (behind futebol, of course).  Attending a futebol (soccer) game at Maracanã stadium is a spiritual experience in its own right, but the spontaneous and synchronized songs and chants of 100,000 crazed fans will elevate a person to self-actualization.

Any visit to Rio is not complete without a Friday or Saturday in Lapa, an influential bohemian neighborhood in the 50’s and 60’s, it is now a district of mostly bars and clubs. Revelers imbibe in abundant R$1.00 (about USD$.60) cerveja (beer) while dancing up and down the streets in search for the soul of the samba song. Old mansions, typical of row houses in New York or San Francisco, provide cheap drinks and excellent samba beats while listeners, drinkers, and music notes spill into the streets.

While in Lapa, one cannot help but make the observation of an abundance of young people. Naturally young people are attracted to music, drinking, and a social scene, however, why samba? Samba–similar in its traditions, developments, history, and foundations (and to some extent style and sound) to American Jazz, country western, blues, and folk–surely cannot attract hoards of young people the way dance-pop, dance, house, electronica, hip-hop, and trance attract young people in the USA. Lapa and samba is the equivalent of a Chelsea full of folk. It just doesn’t work.

Well, it works in Rio. Young Cariocas have embraced their culture and tradition to make for one of the most dynamic and exciting music scenes in the world. If you’re in Rio, Lapa is a must even if you’re not here for the weekend party. Go if you can, but be prepared to dance. And, although samba is the predominant genre, forró, MPB, hip-hop, rock, dance, electronica, and top-40 can all be found. (Linguistic note: in Brazilian Portuguese words leading with ‘r’ are pronounced as an English ‘h.’ So, rock is hawk, Rio is Hio, real, the currency, is hee-ow, and yup, you got it right, Rumblefish is Humblefish.)

I feel extremely fortunate to have had the opportunity to show my support for the music genre Brazilians and young Cariocas love so much. In a world where western ideas and culture are often forced upon other nations, Brazil has kept true to its roots (hoots) and embraced its own traditional culture. Brazil, you rule. Or rather, you hule.

Brazilian music gathers cues over hundreds of years from cultures across the globe and the Brazilian music scene is one of the most diverse and developed in the world today. Brazilian music derives its sound from American jazz, English rock, African tribal beats, Spanish bolero, Italian blues, Mexican folk, Trinidad & Tobago’s Calypso, and to a lesser extent, the indigenous peoples of South America.

Brazilian musical styles and genres include bossa nova, samba, MPB (Musica Popular Brasileira), forró, chorro, axé, tropicalismo, and many more.

The late 1920’s produced Carmen Miranda, the first Brazilian to reach international fame on the music and movie scene. Famous for her hilariously flamboyant outfits and fruit-filled hats, she’s widely credited with defining samba and setting the foundation for future generations of samba lovers:

In the late 1950’s after recording a few of Antonio Carlos Jobim’s songs, João Gilberto and Tom Jobim become the founders of the international sensation called bossa nova (literally, new way). Tom Jobim’s international song successes include “Desafinado,” “Águas de Março (Waters of March),” and of course “Garota de Ipanema (Girl of Ipanema),” which Frank Sinatra made famous in the USA:

One cannot discuss foundations of bossa nova without mentioning Baden Powell. Powell’s success came from a new sound of guitar that blended classical maestro techniques with modern pop beats:

Heitor Villa-Lobos is the most famous classical composer from Brazil. With his nationalistic ideals and fiercely Brazilian characteristics, Villa-Lobos produced some of the world’s finest musical pieces using the love of country as inspiration. Here is David Russell interpreting Choro No. 1:

The Rumblefish Music Licensing Store provides many good examples of Brazilian musical styles. I’ve compiled my favorites below.

Samba has evolved over the years to include many different styles and sticking to its origins would limit this beautiful genre. This playlist provides a good example of how artists have used the genre’s fundamentals to create a truly unique and modern sound.

Virtually anything by artist Valdo Silva provides a good understanding of modern samba sounds. His song “Blues de Adeus” shows hints of bossa nova.

Artist Riovolt has developed an interesting sound by taking the best from Brazilian music. Elements of bossa nova, samba, forró, choro, Afro-Brazilian, and MPB can be heard in their unique style.

“Miao Brazil” by The Shiffers has an electro samba feel with Jackson 5 flair. Their song “Asa Nisi Masa” mixes tropicalismo with modern samba and utilizes instruments and lyrical style typically found in bossa nova.

A playlist containing bossa nova style tracks. Some songs have their own electronic twist or are a fusion of other genres and styles, but the basic elements of bossa nova are there: a pretty woman in a slinky red dress laying on top of a black baby grand piano and with smooth jazzy beats in the background of a dark, smoky, and hip urban lounge.

Although from Portland, Oregon, March Fourth Marching Band would not disappoint the 100,000+ people who fill the Sambadromo every year for Carnival.

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Check out some of the licensing activity that went down in May and June.

AMC – Promos
Black Eyed Stranger by Antler
Days End by Brandtson
Sith vs Jedi by DJ Armbuster Lewis
Burn It Down by Even The Odd
Intense by His Boy Elroy
A Night In The Park by John Kelley
Gold Pop Maze by Mood Area 52
Ready To Battle by Raging Family
The Ballad of the Smoking Gun by Tigers and Monkeys
Swat by Underbiz

48 Hour Film Project
Concerto For Violin and Orchestra in D Major-Allegro Giocoso by Brahms
I’m Bad by Cotton Jenny
These Are The Beeps by Yoko Solo
Green Pea by Caitlin Reilly
Liquid Smoke (Gets In Your Eyes) by Pillow Fighter
Cold Lake by Veloce
Son of Sam by superGARAGE
Natural Wonder by Pat Kelley
Holocaust by Ennio Morricone
Sesso In Confessionale Seq. 7 by Ennio Morricone
Oh The Miles, Oh The Roads by Day of Lions
Remembrance by 4 West
Unhappy by Dirtybomb
The Lady of Glassel A Love Story by Brian Carter
Wait For A Story by Ivan Rosenberg
What Lies Ahead by Bryan Ingram
Candy Man by Raging Family
Spider Song by Shaunna Hall
Don’t Belong by Stereo 360
Here We Go by Masonic
Best Friends by The Unknown
Bonafide Xtreme by RedCloud
Native Steppin by Professor Ace
Saturate by Perfume Tree
Blink of An Eye by Haitz
Loop Station by Shaunna Hall
Driving Song by Teddy Goldstein
Zombie Car Chase by The Young Werewolves
Morocco Dance by Thornton and Ramzy
Cricket by Rob Denunzio
Wonderland by Rye Hollow
I Think I’ll Be A Good Ghost by Say Hi To Your Mom
August by Perfume Tree
Wake (reprise) by Perplexa
Monty Suspance by Piero Montanari
Too Dark To See by Ponticello
Drunken Frog Wrangler by Mood Area 52
Black Sunglasses by Mount Sims
Scaring Little Girl by Nicola Piovani
When The Flood Recedes by Matthew Voth
Good Man by MG!
Devil’s Own Highway by Mike Coykendall
Tachyon Directive by Jonn Serrie
Deep Undercover by Leo Der Stepanians
Baby by March Fourth Marching Band
Ghosts of Havana by Harvie S
Sad Days by His Boy Elroy
Solemn by His Boy Elroy
Intense by His Boy Elroy
Mr. Jeopardy by Dominik Hauser
What Made Me Kill by Drunken Prayer
Sfinge by Ennio Morricone
Tell Me That My World is Pink and Not Blue by Uni
No Reply by Yorgos Kazantzis
Spring Jig-St. Patricks Day by Tim Twiss
Tema Bambino by Walter Rizzati
82nd Ave Strut by Teddy Presberg
Sugar Power Theme by Sugar Power
To The Bitter End (I’ll be With You) by Signal To Noise
Film Noir 3 by Chris Walden
Frog… Secret Agent by 3 Leg Torso
Pope Of Poortown by 3 Leg Torso
Down So Long by Anandi
When It Rains by Anna Coogan and North19
What Lies Ahead by Bryan Ingram
Rebirth by Darko Saric
As Sexual by Diving Reflex

Trikilis Productions – TV Show Juliette Frett
Say You Believe by Amanda Kaletsky
The First Time by Castella

Trikilis Productions – TV show Laura Croft
Faster by Ride Your Bike
Freedom by Fresh Digress

Kraquehaus Productions – videoblog
Source of Aahh by Amani vs Teapot

IFC Entertainment – Diminished Capacity movie trailer
Slow Down Chicago by Canasta

Pete Cabrinha – Catalyst webisode
10,000 Years of Revolution by Greenleaf
Track 14 by Khromozomes
String Theory by His Boy Elroy
Intent by His Boy Elroy
The Quickening by His Boy Elroy
Whirled by His Boy Elroy
Good Time by Lord Runningclam
Into the Sun by Dixie Witch
Interlude – See World by Copperpot
Fall Away by Ming + FS
Bending Red by Ming + FS

Human + Nature – United Way of Southeastern Pennsylvania internet advertisement
Good Day by Ultrababyfat
Spoken By Rights by Rye Hollow

The Wiebners – wedding video
The Nest and the Wind by Jettie
To Show You My Love by Mike Schmid

Borrowed Blue Photography – wedding slideshow
Lucky In Love by Teddy Goldstein
The Masons Apron by Helen O’Hara

Podango Productions - podcast
Drive Thru Lover by the Ums
Tra-Veglia E Sonno by Leonid Nosov
The Marriage by Cex

Jason Baalman – videoblog
Grumpy Old Men by Teddy Goldstein

Jon Outlaw – event background music
Breathe by Rob Simonsen

Kirsten Brownrigg – videoblog
Micolean by Rye Hollow
Happiness by Mike Kelleher
Footsteps by RaRa Avis
The White Lady by Llewellyn
The Mother by Llewellyn

Media Tech Designs – Hunting Channel promo
Devils Riff by Puny Human

Icon Motorsports – No Limit webisode
Down Slide by Ming + FS

Joe Umali – Wolf Wake videoblog
Organic (Original Mix) by Othello

Sprint Featues – Sustaining Life film
Simkethile by Mamelang

IFC Creative Service - Dot Com Promo Package
Mo Bigg Thangs by Kool and the Gang

Idealist.org – podcast
Mothball Fleet by Desert City Soundtrack

Outpost Digital – Nike Battle Grounds
Punk Industry by Jason M

Viva Filmworks
TV Show by The Shiffers

Luke Taylor – videoblog
Beautiful Instrumental by Secrets in Stereo
Sitara by Mike Kelleher

Groupe Dynamite – webisode
Take What’s Mine by Baumer

Andre Pelletier – Internet video download
Good Ya Ya by Fuz

University of San Diego – Peace Be With You ad
Hy and the FFO by Hyim

Euro RSCG Edge – Astrive Financial Aid Demo
Indie City by Michael Hampton

Louder Than 11 – We Call Him Jedi film
Epic 001 by Ming + FS

Women In Film and Media – MissJustice film
Initiation by Phil Thornton

ESPN - X-Games Brazil
We Won’t Stop feat. Just.Live, G-Notes by DJ Morphiziz
Are You Lovin It feat. Exilian, Malachi Perez. Sean Slaughter by DJ Morphiziz
Best Defense by Face To Face
Alone In Cologne by The Velocet

John Burke – videogram
Loved You Enough by Yonder Mountain String Band

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Richard Jankovich (Director of Licensing) and Dan Holmes (Licensing Stud) attended the Promax BDA conference in NYC this week to get the word out about our great music. The attendees were thrilled to hear about how Rumblefish makes licensing real music by real artists as easy as working with a music library. We demonstrated our 20,000 song catalog and explained the benefits of our service to anyone who would listen.

Here is Richard evangelizing indie music to a Promax attendee while Dan makes deals in the background – Making it happen!

To top it off, there is a great article in USA Today about how important bands are to messaging.

Click to read “Ad Track: Jingles out, cool songs in”

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According to the all-knowing Wikipedia, minigolf originated in Scotland in 1867 after women had become interested in the game of golf but, “the conservative social norms of the era deemed it unacceptable for women to publicly perform such violent movements that a golf swing requires,” and as you all know minigolf has been a “woman’s game” ever since. We here at Rumblefish like to switch things up and question stereotypes. The game isn’t just for women anymore and the men of Rumblefish were going to prove it in a cutthroat game of 3-D blacklight minigolf. Both men and supportive women gathered last Friday to break down the gender walls of minigolf and challenge ourselves in new ways.

Of course, before we could break through the minigolf glass ceiling, we had to enjoy some season-appropriate drinks at our nearby country club, DragonFish. The standard Rumblefish attire is jeans and a t-shirt, which wasn’t going to cut it at the upscale club. Luckily, Brian Rupp our creative director, had 16 extra mock turtlenecks on hand for us to borrow. Once properly dressed, we had our fill of pineapple mai-tais, strawberry daiquiris and four helpings of coconut shrimp and were then ready to confront the oppressive minigolfers at Glowing Greens.

Six stories beneath Portland, therein lies one of the city’s best kept secrets, marked only by a pirate statue. We were drawn in by the sounds of early ‘90s Reggae-Punk-Ska wafting out of the glass doors. We traversed what seemed like an endless number of stairs and entered a strange underground club filled with the most elite minigolfers in the city. Glowing “shrieking shacks” and mermaids awaited us as we picked our teams, our fluorescent golf balls and our putters. Team Awesome had a solid start, with three well-trained women on their team; however, an altercation with a moose head statue got them disqualified.

Team X made the only Hole-In-One of the night and the inexperienced men seemed to be naturals at the game. Team Legend ultimately won with team leader Zach earning a score of 70 over an entire 18 holes. The win was bittersweet for Zach who broke his ankle in a minigolf-related injury in 2002 and had also dreamt of playing minigolf as a child when it was, of course, illegal for him to do so. When asked how he felt about his win, Zach said “After my injury I thought I may never play again. This is a great day for all little boys out there, dreaming of playing minigolf, and also for Team Legend. Without their support, I would not be where I am today.”

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Rumblefish’s stellar Licensing Team (Paul, Richard and Dan) had a fruitful visit to New Orleans to attend the NCTA Cable Show last week. We mingled with some of our clients and met with some potential new clients. Our “Kick The Canned Music”-flavored booth was a hit – we got lots of great feedback. We also found a stuffed lamb in a park.

Next stop for the licensing team is Promax (NYC, June 17, 18, 19), the marketing and promotions conference for TV and Cable companies. We have a booth there as well so come and visit!

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Here is a look at some of the projects our clients have been working on, as well as the music that was licensed for them.

Podango – podcast
Tight with Lasso by Absolute, Mr. Tru and Ill Harmonics
All Sons of Bitches by George Clinton and the P-Funk Allstars

Matthew McRostie – wedding DVD
Jamaica Man by Action Figures

Borrowed Blue – wedding DVD
I Wanna See You by Spitfire

Doug Plummer – videoblog
Flight of the Bumble Bee 2 by Rimsky-Korsakov

Silicon View – AdTech Event background music
Feels Alright by Black Tangerine
Home by Charlie Campbell
Apartments and Alcohol by Dignen
The Gift by Diving Reflex
Take You There by Black Tangerine
Through the Asteroid Belt by Knee Jerk Reaction
Innkeeper by Luigi
13 States by Michael Meanwhile
California by Micheal Meanwhile
Knock Me Over by Michael Meanwhile
Sun and Stars by Michael Meanwhile
This Glorious Forward by Perplexa
Dublow Bone by Perplexa
Hit by Perplexa
Wonderland by Rye Hollow
Be by Samantha Murphy
I Wanna Go Home by Samantha Murphy
Miss Takes by Samantha Murphy
Silent and Still by Samantha Murphy
Original by Stereo 360
Plastecine by Stereo 360
Radio Parade by Stereo 360
Sick of You by Stereo 360
Number 11 by Stereo 360
Five Year Rut by superGARAGE

The Wiebners – videoblog
Lullaby #1 by Ships To Roam
Crying by Muckafurgason

AJ Alexander – tv show
Runnin Away by Black Tangerine
When I Was Young by superGARAGE

48 Hour Film Project
What Lies Ahead by Bryan Ingram
The Food Song by Gary Reynolds
12 by Lee Baby Sims
Altitudes by Mike Coykendall

Godfrey Entertainment – 199 Lives
Tight With Lasso by Mr. Tru and Ill Harmonics
Soliliquy by Anything But Joey
AMC by Barry Brusseau
To The Edge by Bryan Ingram
Battle Front by Bryan Ingram
Grace by Bryan Ingram
Until It Dies by Burning The Day
Frail by Burning The Day
Ady’s Song by Colin Lake
Last Swim of the Year by Daniel G. Harmann
Rebirth by Darko Saric
Drifting Along by Darko Saric
From The Outside by Dignen
Next To Go by Down By Law
Better Days by Dylan In The Movies
Never Gone by Even The Odd
Solitaire by Face To Face
Say We Can by Five Horse Johnson
Soul Digger by Five Horse Johnson
Water by Haitz
Snakeskin Boots by Janey Todd
Dr. Sudholt and His Double Glasses by Latterman
The Day I Gave In by Mission To Mars
Speechless by Neil Rambaldi
Bury Me Alive by Novadriver
Too Early, Too Late by Perfume Tree
Velvet Tone by Ponticello
Charlie Tanner by Rob Simonsen
Flowersandfireflies by Samantha Murphy
Dropping Names by Scorched Earth Policy
I’m Lost by Seahorse
Changes by The Dashboard Saints
From Afar by Wake Ooloo
Afraid by Wow and Flutter

ABC – Men In Trees
Gotta Be a Better Way by The Burning Effigies
Things Don’t Just Happen by The Burning Effigies

FX – The Riches
Shine Eyed by Five Horse Johnson

Colorado State Lottery
Friday Night Song by Masonic

Smart Set – Eye Candy ‘08 event music
HHRB 022 by Ming + FS

Sockeye Creative – Concordia internet animation
Endless Summer Day by Socialight

AMC Promos
Can’t Hold Me Down by Karate High School
Black Eyed Stranger by Antler
Noche De Fiesta by DJ Morphiziz
The Demon by Drunken Prayer
Days End by Brandtson
Burn It Down by Even The Odd
The Ballad of the Smoking Gun by Tigers and Monkeys
Sith Vs. Jedi by DJ Armbuster Lewis
Trouble Crunk by Raging Family

Sparq Training video
Bring On The Competition by R and R

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Here’s something I am proud to claim addiction to. This product has gone and perfected upon the fundamental life force – H2O – taking the most essential of the earth’s liquids to a whole new level. As Glaceau claims on Bev.Net, it has crafted “an approach to water that is inspired by nature and enhanced by science.” Vitamin Water seems to do everything short of imparting superpowers.
The bright, eye-candy colors satisfy our childlike yearning for Kool Aid yet are packed full of walloping nutritional goodies like: acai (that uber-antioxident) niacin, magnesium, potassium, pomegranate, zinc, folic acid. The good news is they don’t look too good for you like some of those other “healthy” drinks — swamp water in a can. But boy do they ever look powerful…. those phosphorescent bottles nearly leap off the shelves. These babies go down smooth, light and fruity; and with their emphasis on nutritional benefits, they do their work. According to the manufacturer, each Vitamin Water beverage is targeted toward a specific health and wellness benefit (boosting energy, alleviating stress, bolstering the immune system). The drinks are high-nutrient, low-carb, electrolyte screamers and some of the series are scientifically engineered to make your body run so efficiently you actually lose weight. You read that right. Thirsty yet?

I love the no-nonsense packaging delivering fresh, clean, bold graphics along with the medicinal tone and cheeky, prescription-like advice dispensed on the labels. The fun colors combined with those workhorse ingredients, the nature/science balance, and the fun for me/good for me duality; all those contrasts work brilliantly together. I love it that the fit, happy field reps show up and pass out free bottles of this stuff at public events. You care! You really do. And I love that about you guys.

That said, I’d like to spike my serenade with one nagging question: What does the Vitamin Water brand sound like?
Who’s minding the store when it comes to making your overarching sonic decisions? What’s the sonic strategy?
With such meticulous insight into your other messaging tools, why the apparent hiccup here? For example, why is the Vitamin Water van in my neighborhood rocking the same Michael Jackson jam that’s in the competition’s commercial? This uncharacteristic inconsistency just doesn’t feel like the keen, clean focus I’ve come to expect from Vitamin Water. How do you want your customers to feel, what do you want them to experience on the most visceral level when your van passes by? Circling back to your mission statement, what does science-meet-nature sound like? Does it even sound like music at all?

We all know this sonic stuff works in an off-the-charts way. Just think back to the simple droning ice cream truck tune that turned kids into Pavlovian zombies, tearing through suburban streets. I still have the urge to bolt from the house and empty my mom’s wallet when I hear that sound.

So Vitamin Water, you’re exhibiting big-digit growth. You’re well on your way to achieving cult brand status (if you haven’t already). You’ve obviously been drinking your own medicine. Here’s a friendly nudge toward being more authentic, consistent and purposeful about your sonic expressions as well. And you won’t just have us drinking —we’ll be walking on —Vitamin Water. ☺

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Paul Anthony, Rumblefish CEO & Founder (we call him Big Fish) & Samantha Murphy interview each other on SMtv Episode #89 released Friday May 16, 2008. SMtv also plays 4 tracks out of the Rumblefish boutique catalog which, seriously, are friggin’ fantastic tracks. I’m still learning the catalog, and SMtv #89 introduced me to 3 tracks (and bands) I am proud to represent: Say Hi, Oh Darling, Mike Schmid & of course Samantha Murphy is also a proud Rumblefish member. Paul and Samantha discuss the “meaty center” of the Long Tail and how the Rumblefish business model fosters a New Music Economy. Congrats on another great episode of SMtv, Samantha! Listen and subscribe to SMtv on iTunes right here. photo courtesy of SMtv on flickr.

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It’s true. I’ll admit it on the rumbleblog. I was in a bit of a conference slump. I regularly attend meetups, conferences, I moderate or sit on panels…and thus far I have been continuing to listen, collect and dole out business cards, take notes, formulate ideas, draw pretty venn diagrams, build strategies, write theory…but so far in 2008 something was missing from the conference circuit. Academically, a few more well-known conferences (not naming names…) left me a bit empty this year – a lot of regurgitation of principles, theories and technological nuance already discussed in depth during 2006 was glossed over – again – in 2008; it almost felt….well, as though the academic side of the New Music Economy was dumbed down. I hate to use such terms, i realize the difficult task of guiding a creative industry into a new economy supplemented by technology and the collective Cognitive Surplus of music consumers. So I’ll leave it at this: my conference “slump” was not disinterest, but rather….boredom. Much of this boredom was remedied by a very successful conference recently in Montreal: Les Rencontres, where cultures merged to define both the state of a global music industry as well as the music industry in France, Quebec and Canada. And finally the slump was eliminated, in its entirety, at SF Music Tech, last thursday, May 8, 2008, where there was a true union between Music + Tech…one that had not been tapped by most of the conferences I’ve attended since January. Finally, Finally, Finally (!!!!) there were panels so compelling that overtime was demanded. Proudly, I sat in on discussions specifically for engineers at music-tech companies (I learned about Laszlo) running parallel and perpendicular to new discussions about the very meaty middle of the long tail, the new music economy, artists & activism, streaming technology, copyright problems and how to [try to] fix them, and an interview with Tim Ferriss (author of NYT Bestseller The 4 hour work week) by CD Baby Founder & friend Derek Sivers (known to work a 110 hour work week). Kudos to Brian Zisk of Future of Music Coalition for putting together a conference which reminded me there’s no room for boredom in a forward thinking industry. Every room during the 3-track summit was packed with standing room only. Coffee, water, snacks and wine were flowing. Rumblefish was proud to provide all the music throughout the day and join our cohorts in the industry for a stimulating and thought provoking conference. Next up in my world of conferences: Popkomm 2008 in Germany? Gnomedex ‘08 in Seattle? Future of Music Summit in DC? we’ll see…..I’ll be the first to let you know!

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Yes, Rumblefish is located in the Pacific Northwest. Far be it for us to be anything cliché—but ask the question of whether or not we fit the Pacific Northwest mold and we can’t deny it; we are clearly members of this coffee-loving sector of the nation.

“Office coffee” is notoriously wretched, at least from my own experience. It’s not something I’ve ever ventured to rely on, no matter how much French Vanilla-flavored creamer I might stir in. So upon joining the Rumblefish crew, I didn’t look twice at the coffee in the kitchen. It was a no-brainer that I’d simply go on a daily sojourn in search of that “good” elixir.

Well, the powers that be deemed it necessary to make our in-house coffee something delightful, something delectable—something we as employees could look forward to. And what better way than to have a democratic selection. Last week, we invited the kind folks at Percasso to conduct a blind tasting of 6 different blends for us to mull over. We sipped, we sniffed, we oohed and ahhd and placed our votes. We hoped to god that we weren’t unknowingly favoring Folgers crystals (hidden cameras, anyone?). C was the early frontrunner, quickly to be edged out by D.

A clear winner, it was later revealed that D was none other than the house blend of Portland sensation, Stumptown. We were already Stumptown fans, so naturally our taste buds flocked to the local faves. C, the close second which we are also keeping in stock, happened to be Portland Roasting Company’s Guatemalan blend.

Might I say, the kitchen is now quite a flurry of happy, caffeinated Rumblefishers. Don’t be surprised to find us bouncing off the walls at around 3pm.

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Let’s meet up. A few of us are on the road again, for just a few days. If you are at any of these events, drop us a line or come say hi…

NARM/ Digital NARM :: San Francisco, CA :: May 7, 2008

Corey Denis, Director of Marketing (that’s me) is attending Digital NARM in San Francisco May 6- 7, 2008

San Fran Music Tech Summit II – May 8, 2008

Paul Anthony, Big Fish (Rumblefish CEO & Founder) is scheduled to give a presentation about Sonic Branding & Music Licensing

Corey Denis, Director of Marketing is moderating a panel at the San Fran Music Tech Summit

In addition, Rumblefish is excited to provide music for the San Fran Music Tech Summit. Join us for a day of phenomenal speakers hailing from imeem, Warner Brothers Records, Pandora, A2IM, INgrooves, IODA, Rhapsody, Sony BMG, CD Baby, Electronic Frontier Foundation, YouTube, Future of Music Coalition, Rumblefish (yay!) and many more…

The Cable Show :: New Orleans :: May 18 – 20, 2008

Paul Anthony, CEO, Richard Jankovich, Director of Licensing & Dan Holmes, Licensing Rep will be at Booth #545 at The Cable Show May 18 – 20 in New Orleans.

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