NYT article: Does This Song Match My Sofa?
Consumer’s demand for music that fits their style and their environment at home is growing or in other words, Sonic Branding is at work in the home.  We found this NYT piece by Kate Murphy a compelling article that illustrates the strong desire for music that suits the environment, echoing our philosophy at Rumblefish for Sonic Branding and the benefits that “dialed” environmental sound can create for the listener or the brand.
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| Posted in: Music & Catalog