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Deal offers YouTube community access to fully licensed, indie-based music for use as soundtrack material in videos via

free AudioSwap music tool

 

Portland, OR â?? December 3, 2008 â?? YouTubeâ?¢, the worldâ??s most popular online video community, has partnered with the sonic branding and music licensing agency, Rumblefish, providing millions of video creators access to fully licensed music from the Rumblefish catalog of independent artists.

 

Dubbed the â??iTunes of corporate Americaâ? by CNBC, Rumblefish is providing YouTube video makers access to its audio library of over twenty-five thousand original songs through YouTube AudioSwap. People can use the AudioSwap tool to add licensed music tracks to their videos and share with the YouTube community (http://www.youtube.com/audioswap_main).  This unprecedented deal gives the YouTube community more music choices, — including independent, authentic sound from up-and-coming artists around the world.

 

Since YouTube launched AudioSwap in February 2007, YouTube users have been able to sample and select pre-licensed music for the purpose of soundtracking their videos, adding songs for meaning or emphasis, or musically updating an existing video with a complete music swap. Todayâ??s unprecedented Rumblefish deal furthers YouTubeâ??s goal of being a one-stop shop for people to watch user-generated films, professional music videos, and premium content.

 

â??The combination of Rumblefishâ??s extensive catalog of independent music with YouTubeâ??s global community and AudioSwap technology creates a powerful new music hub,â? said Glenn Brown, Strategic Partner Manager, YouTube.  â??Through this partnership, the YouTube audience will have easy access to the same extensive list of premier, licensed Rumblefish tracks that professional industry media creators use when making their videos.â?

 

Regarding the partnership, Paul Anthony, Rumblefish CEO added, “Our customer, the professional film-maker and industry story-teller, taps the Rumblefish catalog when they need carefully curated music for films, TV shows and videogames.â?Â  He continued, â??This deal is exciting for indie filmmakers because it connects them directly to the same pre-licensed, quality indie music at no cost to them.â?

 

Rumblefishâ??s diverse catalog includes everything from ambient, metal, experimental and electronica to the classics and full orchestral scores, giving Rumblefishâ??s customer and now YouTube video creators a complete palette to choose from. Opening Rumblefishâ??s catalog to hundreds of millions of YouTube users will also empower independent artists to generate revenue that was previously untapped prior to this arrangement. 

 

 The Rumblefish music catalog on YouTube will be accessible for users today through a free AudioSwap tool that will replace the entire audio track of a video with licensed music.  Click here for more information on AudioSwap: http://www.youtube.com/audioswap_about

 

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About Rumblefish

Rumblefish Inc. has been a pioneer in the development of strategic sonic branding and music licensing services since 1996. The multidisciplinary agency develops sonic profiles that express clientsâ?? unique brand attributes and creates sonic branding programs to enhance the customerâ??s experience with sound. Rumblefish also launched the first online Music Licensing Store (MLS) to make licensing music fast, easy and affordable. MLS, â??an iTunes for Corporate Americaâ? (CNBC, January 2007)), offers a broad range of authentic, independent music for use in television programs, films, Web sites, podcasts and more. Rumblefish clients include Kaiser Permanente, National Australia Bank, NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua Bank, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, please visit www.rumblefish.com.

 

 

Rumblefish Contact:          Dawn Leonetti                                                                                

e: dawn@rumblefish.com

p: 503.819-0845

 

YouTube Contact:              Kathleen Fitzgerald

                                                e: press@youtube.com

                                               

 

                         

 

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FOR IMMEDIATE RELEASE

Rumblefish Tapped as Exclusive Music Provider by Virtual Active for Worldâ??s First Interactive Exercise Videos

Rumblefishâ??s pre-cleared music catalog powers Virtual Activeâ??s new experiential exercise video content; fitness enthusiasts virtually run, hike or cycle all over the world

Portland, Oregon â?? October 8, 2008, USA, Earth â?? Rumblefish, Inc., a music licensing and sonic branding agency, has been selected as the exclusive music provider for Virtual Activeâ??s new video programming content.  The content, the first-of-its-kind to be released to market, is designed to change the gym enthusiastâ??s cardio-workout by taking the exerciser to beautiful outdoor locations from the convenience of their neighborhood gym.

The content is being offered to fitness gyms nationally.  Once purchased, the video programming is installed on gym treadmills, exercise bikes and elliptical machines.  As exercise enthusiasts work out on machines installed with Virtual Active content, they are taken on visual journeys such as guided hikes to the summit of Mt. Whitney, road cycling excursions and even cultural tours all over the world. Each video is carefully paired with Rumblefishâ??s unique, fully licensed music selections to help propel the visual experience and ultimately make exercising more dynamic, efficient and satisfactory.

â??This revolutionary video content is shaping the way people work out, allowing them to run, hike, or cycle in beautiful destinations around the world right from their treadmill video screen,â? said John Ford, CEO of Virtual Active. â??When looking for the perfect music partner,â? he continued, â??Rumblefish stood out from the rest, with both its catalog of authentic, independent music and its ease of technology architecture. Exercise enthusiasts will now be able to watch our unique content with superbly matched music to help further improve their workout experience.â??

Produced as the director literally runs or hikes alongside the action with state-of-the-art camera stabilization equipment on extremely technical and physically grueling terrain, these videos are unprecedented. During initial testing viewers have said that their overall workout experience seems both â??shorterâ? and â??easierâ? due to the video quality, compelling content and mood appropriate music — qualities that most individuals seek when working out.

As Virtual Active began production they also began a search for the most content appropriate, commercially pre-cleared music to help drive the visual stories that vary from educational to cardio-challenging. Virtual Active tapped Rumblefish, Inc. as its exclusive partner. Rumblefish was chosen due to the musical breadth and diversity of its catalog as well as its ability to flexibly and easily marry its technology to that of Virtual Activeâ??s visual content.

“Virtual Active delivers a ground-breaking exercise experience that will change the fitness industry and we’re very proud to be a part of it,â? stated Paul Anthony, Rumblefish CEO and Founder.  “Our hand-picked songs for Virtual Active workouts will inspire the spirits and minds of fitness enthusiasts, decreasing perceived exertion and improving performance.”

 

About Rumblefish

Rumblefish, Inc. has been a trailblazer in the development of sonic branding and music licensing since 1996. The first-of-its-kind sonic branding agency, Rumblefish develops audio or â??sonicâ? profiles that enable its clients to express unique brand attributes and to create sonic branding programs that enhance the customer experience. Rumblefishâ??s Music Licensing Store^SM (www.musiclicensingstore.com), a first-to-market online service for pre-cleared music, offers a diverse and rich music catalog that makes licensing music fast, easy and affordable. Dubbed â??an iTunes for Corporate Americaâ? (CNBC), the store offers a broad range of authentic, independent music for use in television programs, films, websites, podcasts, professional videos, retail environments and more. The Rumblefish client roster includes Kaiser Permanente, National Australia Bank, NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua Bank, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, please visit www.rumblefish.com.

 

About Virtual Active

Virtual Active is a fitness entertainment network that provides cutting edge content for commercial health club facilities.  Virtual Activeâ??s innovative production techniques have resulted in a diverse library of the most realistic virtual running, hiking, and cycling exercise experiences on the market.  Virtual instructor programming allows health clubs to get more from their unused off-peak group exercise spaces, while digital signage solutions provide a new method for communicating with clients, driving usage of fee-based services.  For more information, please visit www.virtualactivetravel.com. 

 

 

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  Contact:        Judy Kalvin                        Kalvin Public Relations                        jkalvin@kalvinpr.com                                                     914.693.0123

 

RUMBLEFISH RESPONDS TO GROWTH, EXPANDS TEAM

 WITH THREE KEY HIRES

 

Music industry experts added in the areas of technology, catalog development and music supervision

 Portland, OR â?? September 4, 2008 â?? Rumblefish, the sonic branding and music-licensing agency, has announced three new director positions: Technology, Catalog and Music Supervision. Each position will report directly to the CEO and will enable Rumblefish to harness the power of music, fostering a connection between storytellers and their audiences. ”The first half of 2008 has produced incredible growth in both our sonic branding and music licensing businesses and weâ??re excited to scale our team to meet this demand, commented Paul Anthony, Rumblefish CEO.  â??With the addition of these three new directors, who are each a powerhouse in their own right, we will source even more compelling music, characterize it with top-notch editorial and deliver it to our customers via our proprietary technologies.â?Â Rebecca Raber has been named director of music supervision, Brad Miele has been named director of technology, and Justyn Baker has joined the Rumblefish team as its new catalog director. Rebecca Raber joins Rumblefish as director of music supervision, where she will be responsible for curating the Rumblefish catalog, selecting music to be represented by the company and overseeing all editorial, music supervision and curatorial activities for online properties and clients. Rebecca, a seasoned performance musician herself, brings to the table a deep knowledge of the music industry. In addition to performing, most recently Rebecca was the managing editor at CMJ, where she assigned, wrote and edited for their monthly consumer magazine, their weekly college radio publication and their website. Her work as a writer and critic has appeared in Revolver, The Village Voice, Pitchfork and Paperthinwalls.com.  Brad Miele relocated from Portland, Maine, to Portland, Oregon, to join Rumblefish as the director of technology. Bradâ??s new responsibilities include building a world-class infrastructure and technology platform on which to scale the companyâ??s licensing and catalog efforts. Most recently, Brad served as the chief architect and development team manager for The Independent Photography Network, a Nielsen Company. In his role as vice president of technology, Brad planned capacity, security and performance for the company that was critical to the success of over seventy photographers and agencies. Justyn Baker comes to Rumblefish as catalog director and is responsible for working directly with the artists, labels, publisher members and prospects. Justyn polished his management skills in his most recent position as executive director of licensing and content services for Naxos, the largest classical music label in the world, where he directed four teams in all of their licensing and digital businesses during a period of explosive growth.  About RumblefishRumblefish Inc. has been a pioneer in the development of strategic sonic branding and music licensing services since 1996. The multidisciplinary agency develops sonic profiles that express clientsâ?? unique brand attributes and creates sonic branding programs to enhance the customerâ??s experience with sound. Rumblefish also launched the first online Music Licensing Store (MLS) to make licensing music fast, easy and affordable. MLS, â??an iTunes for Corporate Americaâ? (CNBC, January 2007)), offers a broad range of authentic, independent music for use in television programs, films, Web sites, podcasts and more. Rumblefish clients include NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua Bank, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, please visit www.rumblefish.com.   

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