Deal offers YouTube community access to fully licensed, indie-based music for use as soundtrack material in videos via

free AudioSwap music tool

 

Portland, OR â?? December 3, 2008 â?? YouTubeâ?¢, the worldâ??s most popular online video community, has partnered with the sonic branding and music licensing agency, Rumblefish, providing millions of video creators access to fully licensed music from the Rumblefish catalog of independent artists.

 

Dubbed the â??iTunes of corporate Americaâ? by CNBC, Rumblefish is providing YouTube video makers access to its audio library of over twenty-five thousand original songs through YouTube AudioSwap. People can use the AudioSwap tool to add licensed music tracks to their videos and share with the YouTube community (http://www.youtube.com/audioswap_main).  This unprecedented deal gives the YouTube community more music choices, — including independent, authentic sound from up-and-coming artists around the world.

 

Since YouTube launched AudioSwap in February 2007, YouTube users have been able to sample and select pre-licensed music for the purpose of soundtracking their videos, adding songs for meaning or emphasis, or musically updating an existing video with a complete music swap. Todayâ??s unprecedented Rumblefish deal furthers YouTubeâ??s goal of being a one-stop shop for people to watch user-generated films, professional music videos, and premium content.

 

â??The combination of Rumblefishâ??s extensive catalog of independent music with YouTubeâ??s global community and AudioSwap technology creates a powerful new music hub,â? said Glenn Brown, Strategic Partner Manager, YouTube.  â??Through this partnership, the YouTube audience will have easy access to the same extensive list of premier, licensed Rumblefish tracks that professional industry media creators use when making their videos.â?

 

Regarding the partnership, Paul Anthony, Rumblefish CEO added, “Our customer, the professional film-maker and industry story-teller, taps the Rumblefish catalog when they need carefully curated music for films, TV shows and videogames.â?Â  He continued, â??This deal is exciting for indie filmmakers because it connects them directly to the same pre-licensed, quality indie music at no cost to them.â?

 

Rumblefishâ??s diverse catalog includes everything from ambient, metal, experimental and electronica to the classics and full orchestral scores, giving Rumblefishâ??s customer and now YouTube video creators a complete palette to choose from. Opening Rumblefishâ??s catalog to hundreds of millions of YouTube users will also empower independent artists to generate revenue that was previously untapped prior to this arrangement. 

 

 The Rumblefish music catalog on YouTube will be accessible for users today through a free AudioSwap tool that will replace the entire audio track of a video with licensed music.  Click here for more information on AudioSwap: http://www.youtube.com/audioswap_about

 

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About Rumblefish

Rumblefish Inc. has been a pioneer in the development of strategic sonic branding and music licensing services since 1996. The multidisciplinary agency develops sonic profiles that express clientsâ?? unique brand attributes and creates sonic branding programs to enhance the customerâ??s experience with sound. Rumblefish also launched the first online Music Licensing Store (MLS) to make licensing music fast, easy and affordable. MLS, â??an iTunes for Corporate Americaâ? (CNBC, January 2007)), offers a broad range of authentic, independent music for use in television programs, films, Web sites, podcasts and more. Rumblefish clients include Kaiser Permanente, National Australia Bank, NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua Bank, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, please visit www.rumblefish.com.

 

 

Rumblefish Contact:          Dawn Leonetti                                                                                

e: dawn@rumblefish.com

p: 503.819-0845

 

YouTube Contact:              Kathleen Fitzgerald

                                                e: press@youtube.com

                                               

 

                         

 

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Great albums are one thing, but individual songs deserve their time in the sun as well. We’re amped to share our favorite songs added to the Rumblefish catalog in 2007. Across all genresâ??rock, punk, house, hip-hop, jazz, and classicalâ??these are the 40 top songs that had us grooving all year:

Under Byen “Tindrer”

Tinkering and glistening tones from a Danish buzz band.

Sybris “The Best Day In History Ever”

Female-fronted indie rock band with a vocal style reminiscent of early Cat Power.

The Mighty VIC featuring La Bruja “Hangeo”

Hot Latin-inspired hip hop tracks featuring actress, poet, and rapper, La Bruja.

ATFC “Desire”

London-based tech house cooked to perfection.

Samsaya “Dodge It!”

Rapped and sung “Bollywood” lyrics over party hip hop.

Two Sheds “Perfect”

Tender with a hint of sadness and empathy.

Dave Pell “Mambo 69″

Lively horn section evokes images of old time Las Vegas lounges.

Real Life “God Tonight”

Synth pop from the 80s, remixed in the 2000s.

Street Drum Corps “Wrecks”

Percussive and loud with lots of shouting.

Unrest “I Do Believe You’re Blushing”

Legendary early 90s indie pop.

Down By Law “Easy Street”

Hardcore melodic punk by one of the genre’s forefathers.

The Timeout Drawer “I Fell So Far and I Fall So high”

Melodic guitars, vintage Moogs, and Mogwai/Godspeed influences.

50 Foot Wave “Bug”

Scratchy guitars, punk-ish melodies, and a splash of Throwing Muses‘ Kristin Hersh.

Gunsolo “Arcadia”

4:52 of smooth, mellow, electronic-organic vibe. Both unobtrusive and active at the same time.

Face To Face “Bill Of Goods”

Fist-pumping late 90s arena punk.

Deepgroove “Mardi Gras”

Minimal beats, trancey thuds, 70s disco/spy themes & filter sweeps; a great techno song.

Lydia “So Again”

Balanced mix between melodic pop and arena hard rock.

Tokyo Vogue “New Tomorrows”

80s band re-releases this unheard gem resembling Howard Jones at his best.

Ocasion “Sabor a Mi”

Traditional Latin tune with smooth rhythms and captivating vocals.

Co Pilgrim “Sweet Treason”

Heartbreaking falsetto paints minimally hushed waltzes and down-tempo melodies.

The Smashup “Never Gonna Kill Us”

Thrashing guitars, banging drums, and screaming vocals.

March Fourth Marching Band “Space Hole”

Equal parts carnival jazz, gypsy brass, big band, and funk.

Ultraviolet “Gimme My Electro”

As much at home in an 80s dance club as it is in the contemporary New York hipster bar scene.

Hyim “Evolution”

Reggae-infused feel-good pop bliss.

True Love Always “Mediterranean”

Elements of bossanova, jazz, and indie rock.

The Dimes “Catch Me Jumping”

The perfect medley of voice, instrumentation, and quirkiness creates catchy indie-pop.

DJ Egadz “Grim Advantage Pt 1″

Subtle blips and bloops provide a dark, trip hop backdrop.

Dylan In The Movies “My Only Sweet”

Lush and emotive indie ballads are nicely orchestrated and subtly affecting.

Alex Acuna “All For Nothing”

Latin Jazz that is heavy on percussion, subtle performances, and smooth female vocals.

Fans of Jimmy Century “The Record That U Play”

Fun electro clash pop evoking Goldfrapp remixed by Oakenfold.

The Feelies “When Company Comes”

Mostly instrumental/jangly folk song with heart and feeling.

Yonder Mountain String Band “Half Moon Rising”

Jangling bluegrass with soaring vocal harmonies.

Parker Theory “Leaving California”

Mid-tempo radio rock, ode to the left coast.

Slimey Things “Breaker breaker”

Strange, weird, and bizarre â?? â??nuff said.

Parlor Tricks “Under The Tree”

Holiday-inspired tune with soul and cool vocal effects.

Teddy Goldstein “Sure Wasn’t You”

Singer-songwriter, tongue-in-cheek folk pop.

Whiskey Priest “Get Well Card”

Alt folk ode to getting dumped.

Walt Mink “Goodnite”

90s power pop with intelligent songwriting and complex time signatures.

Cottonhead “This Is What I Want”

Ghostly, haunting, and beautiful country western & indie pop.

The Young Werewolves “Zombie Car Chase”

Like the Reverend Horton Heat mixed with The Cramps and a Halloween fetish on the side.

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2007 was a great year for our catalog. We added thousands of songs by new artists, and lot of new material from Rumblefish veterans as well. With that in mind, we’d like to turn your attention to our 15 favorite Rumblefish albums released in 2007:

Copperpot “WYLA?”

Smart, bright beats by an edgy, creative producer with guest spots by KRS-One and the guys from Tortoise.

Stars Of The Lid “And Their Refinement of the Decline”

Released to critical acclaim, these sleepy yet emotional pieces are ideal for score â?? particularly as ambient soundscapes and melodically charged white noise.

Track A Tiger “We Moved Like Ghosts”

Originally a solo project, the band’s sound has filled out gracefully to create beautifully textured, harmony-filled original indie pop gems.

Night Kills The Day “The Study Of Man”

Think Interpol meets the Promise Ring, with the right amount of style and pretension and topped off with lyrics about running terrified around NYC.

Strider “Tiger Stomp”

Classy, massive electro house with squelchy synths, pounding robot beats and fluid basslines, this 2007 breakout techno star is one to keep your eyes on.

Free Diamonds “By The Sword“

Perfect for scoring that scene where high school sweethearts either fall in love at a kegger or go and fight the jocks from a rival school. Yes, it is THAT good.

500 Miles To Memphis “Sunshine In A Shot Glass”

Fusing country guitar riffs and saloon style piano with punk rock attitude, they deliver twang-ridden lyrics about booze, heartache, and regret.

Seahorse “I’ll Be New”

Acoustic guitars, piano tinkering, and tin drums combine to create a rustic yet contemporary look at love and loss. Reminiscent of Paul Westerberg’s solo work.

Up The Empire “Light Rides The Super Major”

Pounding drumbeats that keep you dancing, and hypnotically-driving guitar hooks soaked in distortion. Similar to Superchunk, Sonic Youth, and Idlewild.

Glenn Mercer “Wheels In Motion”

After a self-imposed retirement, Feelies’ frontman Glenn Mercer is back with a solo album full of jangley pop rock gems.

Shane Newville “Formless”

Intricate and soulful combination of instrumental break beat, hip hop, and left-field electronica. This late night soundtrack album calls to mind the best works of DJ Shadow, Aphex Twin, and Four Tet.

MathClub “Mathclub”

Falls into line beside contemporary rock acts like Editors and the Killers with powerful hooks, self-reflecting lyrics, and danceable rhythms.

La Fleur Fatale “Night Generation”

Swedish psychedelic indie rock with sweeping guitars, cute organ leads, and memories of the coolest party none of us were invited to.

Jasmine Ash “Shine“

Breathy, intimate, eternally young vocals over shruggingly catchy pop music.

The Dimes “The Silent Generation“

Their combination of quirky sounds, unique instrumentation, and catchy lyrics lays the groundwork for great indie pop vignettes.

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