RumbleBlog » Paul Anthony http://rumblefish.com/blog The latest from the world of Rumblefish Fri, 12 Mar 2010 22:22:56 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 ©Rumblefish, Inc. info@rumblefish.com (Rumblefish, Inc.) info@rumblefish.com 1440 Music licensing, licensing, sonic branding, production music, music library, music, indie, indie music, portland The latest from the world of Rumblefish! The latest from the world of Rumblefish Rumblefish, Inc. Rumblefish, Inc. info@rumblefish.com No no http://rumblefish.com/blog/wp-content/plugins/podpress/images/powered_by_podpress.jpg RumbleBlog http://rumblefish.com/blog 144 144 The Music Snob Features Rumblefish this Month http://rumblefish.com/blog/2008/09/23/the-music-snob-features-rumblefish-this-month/ http://rumblefish.com/blog/2008/09/23/the-music-snob-features-rumblefish-this-month/#comments Wed, 24 Sep 2008 01:14:11 +0000 dawn http://rumblefish.com/blog/?p=125 The Music Snob.com features Rumblefish in an in-depth two-part article this month.  The article is very well written and touches on the two unique faces of the company, both the sonic branding business and music licensing division.  Rumblefish CEO, Paul Anthony, is interviewed  and shares his tips for licensing success.  Paul, continuing to look out for the artist, reminds them at the end of the article of his #1 cardinal rule, â??Never do an exclusive licensing deal!â?Â The article is in two parts with links below — click this!
Part 1Part 2      

]]> http://rumblefish.com/blog/2008/09/23/the-music-snob-features-rumblefish-this-month/feed/ 0 Licensing Team Reaching The Masses http://rumblefish.com/blog/2008/05/27/licensing-team-reaching-the-masses/ http://rumblefish.com/blog/2008/05/27/licensing-team-reaching-the-masses/#comments Tue, 27 May 2008 16:07:46 +0000 Richard http://rumblefish.com/blog/?p=95 Rumblefish’s stellar Licensing Team (Paul, Richard and Dan) had a fruitful visit to New Orleans to attend the NCTA Cable Show last week. We mingled with some of our clients and met with some potential new clients. Our “Kick The Canned Music”-flavored booth was a hit – we got lots of great feedback. We also found a stuffed lamb in a park.

Next stop for the licensing team is Promax (NYC, June 17, 18, 19), the marketing and promotions conference for TV and Cable companies. We have a booth there as well so come and visit!

Booth

]]> http://rumblefish.com/blog/2008/05/27/licensing-team-reaching-the-masses/feed/ 0 Paul Anthony on SMtv Episode #89 http://rumblefish.com/blog/2008/05/17/paul-anthony-on-smtv-episode-89/ http://rumblefish.com/blog/2008/05/17/paul-anthony-on-smtv-episode-89/#comments Sat, 17 May 2008 16:24:34 +0000 corey http://rumblefish.com/blog/?p=93 Samantha Murphy and Paul Anthony

Paul Anthony, Rumblefish CEO & Founder (we call him Big Fish) & Samantha Murphy interview each other on SMtv Episode #89 released Friday May 16, 2008. SMtv also plays 4 tracks out of the Rumblefish boutique catalog which, seriously, are friggin’ fantastic tracks. I’m still learning the catalog, and SMtv #89 introduced me to 3 tracks (and bands) I am proud to represent: Say Hi, Oh Darling, Mike Schmid & of course Samantha Murphy is also a proud Rumblefish member. Paul and Samantha discuss the “meaty center” of the Long Tail and how the Rumblefish business model fosters a New Music Economy. Congrats on another great episode of SMtv, Samantha! Listen and subscribe to SMtv on iTunes right here. photo courtesy of SMtv on flickr.

]]> http://rumblefish.com/blog/2008/05/17/paul-anthony-on-smtv-episode-89/feed/ 0 CNBC “On The Money” http://rumblefish.com/blog/2008/03/25/cnbc-on-the-money/ http://rumblefish.com/blog/2008/03/25/cnbc-on-the-money/#comments Tue, 25 Mar 2008 20:23:06 +0000 corey http://rumblefish.com/blog/?p=79 Rumblefish, CNBC, Artists, Money, Music and our Fish Car

]]> http://rumblefish.com/blog/2008/03/25/cnbc-on-the-money/feed/ 0 This Audio Track = 1 Cup of Coffee http://rumblefish.com/blog/2007/10/30/this-audio-track-1-cup-of-coffee/ http://rumblefish.com/blog/2007/10/30/this-audio-track-1-cup-of-coffee/#comments Tue, 30 Oct 2007 20:16:55 +0000 Paul Anthony http://rumblefish.com/blog/?p=42 Your Brain on Sound

Most people would agree that music is intrinsic to a high quality of life. Some would also argue that same point for their daily cup of coffee, but what if you could get the same physiological effect from an audio track that you get from 1 cup of coffee? Would you dump your small contribution to Starbucks bottom line and go for a sonic cup of joe?

The natural internal rhythms of the brain (brainwaves), react to rhythmic stimulus like the beat of a drum. When the sounds you hear are consistent, steady and fast enough, your brain can synchronize its brainwaves to music and sound. This is called Entrainment and was first identified in 1934.

Stefanos Karagos of anabubula.com, a 16 year veteran of the Media industry, created an audio track entitled Coffee Replacement to provide himself with a sonic alternative to a caffeine energy boost.

Coffee Replacement is a fascinating audio track. I’ve listened to it several times and it definitely has an energizing effect on me. It makes me slightly anxious but I can’t say I don’t feel that way after too much coffee. In my experience on different days at different times, the last 5 minutes or so always have the greatest impact on my state of mind.

Working in the Sonic Branding space everyday, it’s amazing to see the connections that music and sound make with our minds and body that the general public and average marketer aren’t aware of. It’s exciting to dream about the positive applications and demonstrations that take advantage of this type of physiological response to sound and open all of our minds a bit. If you have an idea or a discovery in this arena, we want to hear about it. Until then, put on some headphones and enjoy a sonic cup of coffee.

Listen here

WARNING! – The following people should not listen to the audio track Coffee Replacement:
- People subject to any forms of seizures or epilepsy
- People using pacemakers
- People suffering from cardiac arrhythmia or other heart disorders
- People taking stimulants, psychoactive drugs or tranquilizers

Some more links on this:
Brainwave Overview
Sonic Entrainment
Stefanos Karagos original Coffee Replacement post

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