Deal offers YouTube community access to fully licensed, indie-based music for use as soundtrack material in videos via

free AudioSwap music tool

 

Portland, OR â?? December 3, 2008 â?? YouTubeâ?¢, the worldâ??s most popular online video community, has partnered with the sonic branding and music licensing agency, Rumblefish, providing millions of video creators access to fully licensed music from the Rumblefish catalog of independent artists.

 

Dubbed the â??iTunes of corporate Americaâ? by CNBC, Rumblefish is providing YouTube video makers access to its audio library of over twenty-five thousand original songs through YouTube AudioSwap. People can use the AudioSwap tool to add licensed music tracks to their videos and share with the YouTube community (http://www.youtube.com/audioswap_main).  This unprecedented deal gives the YouTube community more music choices, — including independent, authentic sound from up-and-coming artists around the world.

 

Since YouTube launched AudioSwap in February 2007, YouTube users have been able to sample and select pre-licensed music for the purpose of soundtracking their videos, adding songs for meaning or emphasis, or musically updating an existing video with a complete music swap. Todayâ??s unprecedented Rumblefish deal furthers YouTubeâ??s goal of being a one-stop shop for people to watch user-generated films, professional music videos, and premium content.

 

â??The combination of Rumblefishâ??s extensive catalog of independent music with YouTubeâ??s global community and AudioSwap technology creates a powerful new music hub,â? said Glenn Brown, Strategic Partner Manager, YouTube.  â??Through this partnership, the YouTube audience will have easy access to the same extensive list of premier, licensed Rumblefish tracks that professional industry media creators use when making their videos.â?

 

Regarding the partnership, Paul Anthony, Rumblefish CEO added, “Our customer, the professional film-maker and industry story-teller, taps the Rumblefish catalog when they need carefully curated music for films, TV shows and videogames.â?Â  He continued, â??This deal is exciting for indie filmmakers because it connects them directly to the same pre-licensed, quality indie music at no cost to them.â?

 

Rumblefishâ??s diverse catalog includes everything from ambient, metal, experimental and electronica to the classics and full orchestral scores, giving Rumblefishâ??s customer and now YouTube video creators a complete palette to choose from. Opening Rumblefishâ??s catalog to hundreds of millions of YouTube users will also empower independent artists to generate revenue that was previously untapped prior to this arrangement. 

 

 The Rumblefish music catalog on YouTube will be accessible for users today through a free AudioSwap tool that will replace the entire audio track of a video with licensed music.  Click here for more information on AudioSwap: http://www.youtube.com/audioswap_about

 

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About Rumblefish

Rumblefish Inc. has been a pioneer in the development of strategic sonic branding and music licensing services since 1996. The multidisciplinary agency develops sonic profiles that express clientsâ?? unique brand attributes and creates sonic branding programs to enhance the customerâ??s experience with sound. Rumblefish also launched the first online Music Licensing Store (MLS) to make licensing music fast, easy and affordable. MLS, â??an iTunes for Corporate Americaâ? (CNBC, January 2007)), offers a broad range of authentic, independent music for use in television programs, films, Web sites, podcasts and more. Rumblefish clients include Kaiser Permanente, National Australia Bank, NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua Bank, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, please visit www.rumblefish.com.

 

 

Rumblefish Contact:          Dawn Leonetti                                                                                

e: dawn@rumblefish.com

p: 503.819-0845

 

YouTube Contact:              Kathleen Fitzgerald

                                                e: press@youtube.com

                                               

 

                         

 

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