YouTube Content ID FAQ

Updated July 25th, 2011

If you’ve received a notice from YouTube stating Rumblefish owns the content in your video, this FAQ is for you. It will explain what the notice is and why received it. Before we get to the longer list of questions, here are the most common ones:

1. I own the video I recorded, not you!

That’s exactly right. YouTube and Rumblefish ARE NOT CLAIMING ANY RIGHTS IN THE ORIGINAL VIDEO FOOTAGE YOU CREATED. The YouTube content ID system asserts claims on music content represented by Rumblefish that you have likely included in your video. The video is yours, the music is ours, both parties retain ownership of their separate assets. Exactly how it should be.

2. Did I do anything wrong? What am I supposed to do?

You didn’t do anything wrong and no action is required by you.

3. I bought a license from Friendly Music, why did I get a copyright notice from YouTube?

If you purchased a license from Friendly Music, you're 100% legal and good to go. You have done nothing wrong by using the song you legally licensed and your video will continue to stream from the YouTube website in all territories that YouTube legally operates in. The YouTube Content ID system sent you a notice because it has identified, via our partnership with YouTube, that your video in fact includes a song from Rumblefish / Friendly Music. YouTube uses the Content ID system to identify content on its system in order to compensate artists when it places ads next to videos that include that content. You've done your part, done the extra mile and have licensed your use. If you received a notice for a piece of music or video content that you included in your video that was not provided by the Friendly Music website, your video may be blocked or muted. We can only speak to music made available via our website.

4. I don’t want advertising next to my video, I don’t like it.

YouTube provides a free video sharing service for hundreds of millions of users. The way that YouTube generates revenue to pay for the service is via advertising on pages where content has been identified. Supporting the Content ID system helps keep YouTube free for everyone and it’s a small price to pay.

Okay, on to the longer list. If you don’t see your question answered here email us at

1. What is a YouTube Content ID Notice?

This is a notice you receive when a video you’ve uploaded contains content, either video or music, that YouTube identifies is owned by someone else. Rumblefish currently only has music content enrolled in the YouTube Content ID system.

2. Why does this happen?

Content ID is a technology that exists for three reasons: a) it allows content providers to identify when videos incorporate their content, b) it allows YouTube to generate revenue by placing advertising next to content that has been included in the Content ID program and identified in uploaded videos (this is shared with Content ID partners) and c) this revenue stream allows YouTube to offer its amazing free video sharing service to hundreds of millions of users like you.

3. What happens to my video/account now?

Nothing. Your account is not in jeopardy and your video will not be taken down. YouTube will monetize any video that includes claimed content.

4. What if I dispute the claim?

Your video will not be taken down because of a claim in relation to Rumblefish content. If you believe one of the following facts to be true, you should dispute the claim and it will be reviewed within 48 hours: a) the YouTube Content ID system has misidentified the music in your video as a song you did not include in the flagged video or b) you own the identified music content that has been claimed outright and have not designated a third party to claim and monetize the content in the YouTube Content ID system.

If you have secured a synchronization license from an owner or representative of the claimed music content in your video, this alone is not a basis to dispute a claim.

5. I have a license to use the song in a video from the content owner, why are you claiming it?

If you have licensed a claimed song for use from Friendly Music, any other music licensing company or the artist/label/publisher directly, a YouTube Content ID claim does not impact your license in any way. Think of it like this: When you pay for gas for your car to drive down the freeway you don’t get to turn off the billboards on the side of the freeway. A licensed song and advertising on a free social video site are related but not directly connected in any way.

The license you secured is most-likely a “synchronization” license between you, or a company that you are affiliated with, and the owner of the music copyrights that you are using in your video. A YouTube Content ID claim does not call into question the validity of your synchronization license. Your use of YouTube’s free service to broadcast the video has no connection with your license relationship whatsoever. The claim of a video by the YouTube Content ID system is simply for the purpose of identifying content in order to generate revenue by placing advertising near, around, before or after the video in order for YouTube to continue to provide the video sharing service for free to users.

There is currently no tool provided by YouTube for users to pay to turn off advertising and/or monetization for videos that include copyrighted content. In order for us all to continue to use and enjoy YouTube, a sustainable revenue model must be employed across all content.

6. I’m an artist that wants to have my music content represented in the YouTube Content ID system. How do I do that?

If you’re an artist and are interested in licensing your music, including inclusion in the YouTube Content ID program contact us at We’d be happy to help you.

7. I’m still totally confused and don’t get Content ID at all because it’s really complicated.

Don’t worry, we totally understand. This stuff gets complicated really fast and we’re happy to answer any additional questions. Email us at and we’ll do our best to answer your questions quickly and accurately. If you have questions regarding a specific video, please include the link to your video. Given the volume of videos that include Rumblefish music, we request your patience. We answer all questions in the order that they’re received as fast as possible (and usually do a pretty good job of it). If you use extensive profanity and endless expletives in your “question” we reserve the right to withhold any customer service response.

Contact Us

If you have further questions or think your video was mistakenly flagged, let us know and we will check it out. Please send an email that includes a brief description of your question or issue and the URL of the video to We will respond to your inquiry as soon as possible!


The FAQ does not reflect the opinions of YouTube, Google, it’s subsidiaries or affiliates and has been created entirely by and is property of Rumblefish in an effort to help answer questions for YouTube users who receive Content ID claims from YouTube for music content represented by Rumblefish on behalf of its content providers, including record labels, music publishers, artists, writers and estates.