Bank hits the right note
8.01.08
Australian Creative recently published an article on Rumblefish and Umpqua Bank's Discover Local Music project. Story by Simon Wright, creative director at Principals.View a PDF of the article here.
Paul Anthony to Judge 8th Annual IMAs
7.30.08
Rumblefish CEO Paul Anthony to Judge 8th Annual Independent Music AwardsPortland, Oregon – July 30th 2008 –
Paul Anthony, CEO of Rumblefish®, a sonic branding and music licensing agency, has been selected as a music industry panelist for the 2008 Independent Music Awards (IMAs). Joining him on the judging panel are distinguished musicians/artists Peter Gabriel, Roger Daltry and Suzanne Vega and music/media industry notables Joe Cuello of MTV, Anthony DeCurtis of Rolling Stone and Mike Errico (blender.com). They will select winners in the categories of song, design and music videos.
“Indie music is fueling the new music economy and the IMAs are complimenting this process,” said Anthony. The Independent Music Awards is an international program that helps Indie artists and releases overcome mainstream obstacles and reach wider audiences. “I am flattered to be a part of it,” he adds.
The IMAs are known as ‘the awards program for the indie revolution’ according to Music Resource Group, the awards program organizer. The international program promotes top-ranked independent artists, labels and releases to more than 15 million music fans and music industry leaders through a variety of outlets, including distribution of a cd of the winners’ music and participation in music shows and festivals throughout the world.
After an online and judging selection process, IMA finalists will be announced in October and the winners in December 2008. Winners and finalists will participate in print, online, broadcast and retail promotions, as well as performance opportunities, throughout 2009.
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Rumblefish Inc. has been a pioneer in the development of strategic sonic branding and music licensing services since 1996. The multidisciplinary agency develops sonic profiles that express clients’ unique brand attributes and creates sonic branding programs to enhance the customer’s experience with sound. Rumblefish also launched the first online Music Licensing Store (MLS) to make licensing music fast, easy and affordable. MLS, “an iTunes for Corporate America” (CNBC, January 2007), offers a broad range of authentic, independent music for use in television programs, films, Web sites, podcasts and more. Rumblefish clients include NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua Bank, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, please visit www.rumblefish.com.
Rumblefish Named Official Music Provider for World Renowned 48 Hour Film Project
5.12.08
Rumblefish, the world’s leading Sonic Branding and Music Licensing Agency, partners with 48 Hour Film Project, providing thousands of filmmakers around the world who participate in 48 Hour Film Project with a variety of expert-curated licensed music for their films for the first time since the project’s inception.48 Hour Film Project aggregates more than 30,000 filmmakers from around the world to compete and see who can make the best short film in just 48 hours. Regional contests with teams of filmmakers are assigned a genre, a character, a prop, and a line of dialogue. Filmmakers have 48 hours to create a short film containing each assigned element. Films from each city are screened at theaters in that city. Founded by Mark Ruppert in 2001, produced by Liz Langston & Mark Ruppert, the project has yielded 2000 films in 34 states and eight countries. The current 2008 tour includes more cities and more teams than previous years, including Anchorage, Athens, Edinburgh, Geneva, Key West, Mumbai, and Singapore. For the first time, filmmakers have the option of adding music to their productions from a variety of genres by utilizing their exclusive access to the Rumblefish Music Licensing Store®. Rumblefish licensing experts hand-picked appropriate music from bands and labels around the world and made it available to 48 Hour Film Project with an exclusive password protected entry into the Music Licensing Store, giving participants access to a boutique of pre-cleared quality music from well known record labels and up & coming bands. The Rumblefish partnership enables 48 Hour Film Project filmmakers to utilize music through a 3 minute licensing process as opposed to the average 30 hours needed to license one song per film.
Rumblefish CEO & Founder Paul Anthony says “Participating filmmakers deserve the broadest music palette that the music industry can provide and the Rumblefish Music Licensing Store (sm) makes that possible.”
“The Rumblefish Music Licensing Store is the perfect resource for our filmmakers because they can get great music, legally licensed at a fair price when time is short and pressure is high," says 48 Hour Film Project founder Mark Ruppert.
The 48 Hour Film Project is the oldest and largest timed film competition in the world. In 2008, more than 60 cities will participate, with over 30,000 filmmakers expected. The 48 Hour Film Project’s mission is to advance filmmaking and promote filmmakers. The tight deadline of 48 hours puts the focus squarely on the filmmakers—emphasizing creativity and teamwork. While the time limit places an unusual restriction on the filmmakers, it is also liberating by putting an emphasis on “doing” instead of “talking.” The emphasis is also on building communities of local creative people, facilitating making new connections, showcasing skills, and celebrating what creativity and teamwork can accomplish in just one weekend. The 2008 tour begins in April in Boston and ends in October. For more information go to 48hourfilm.com
Cities include: Albuquerque; Amsterdam; Anchorage; Asheville; Athens; Atlanta; Austin; Baltimore; Barcelona; Berlin; Boston; Brisbane; Buffalo; Chicago; Cincinnati; Cleveland; Dallas; Denver; Des Moines; Detroit; Edinburgh; Fargo; Ghent; Greensboro; Honolulu; Houston; Indianapolis; Jacksonville; Kansas City; Key West; Las Vegas; Little Rock; Los Angeles; Louisville; Madison; Miami; Milwaukee; Minneapolis; Mumbai; Nashville; New Orleans; New York; Paris; Philadelphia; Phoenix; Pittsburgh; Portland, Maine; Portland, Oregon; Providence; Richmond; Rome; Salt Lake City; San Antonio; San Diego; San Francisco; San Jose; Seattle; Second Life; Singapore; St. Louis; Tampa; Tel Aviv; Utrecht; Virginia Beach; Washington, DC; and more...
Rumblefish Licenses First Song On iPhone
7.10.07
Rumblefish, a sonic branding and music licensing agency, believes it has licensed the first song on an iPhone. Using the Rumblefish Music Licensing Store, Rob Felt of adidas Originals licensed the song in less than three minutes. Click here to watch Felt license "Miss January" by the Procussions featuring Talib Kweli.
"Rumblefish has revolutionized music licensing, taking a confusing process and making it so easy that you can license a song from your phone," said Paul Anthony, CEO of Rumblefish. "Our phenomenal catalog, simple interface and fair prices are what make the Rumblefish Music Licensing Store the first stop for creatives in entertainment and business."
Rumblefish's online Music Licensing Store features a streamlined licensing process and a growing, one-of-a-kind, pre-cleared music catalog of commercial music of known artists (i.e. Kool & the Gang, Ming + FS, The Feelies, The Supersuckers) and up-and-coming artists (i.e.-Ohmega Watts, Copperpot, Parker Theory). The website makes it easy for creatives in business and entertainment to legally license the music assets they need to build brands and tell stories. Rumblefish music can be used in any production including commercials, film, TV, video games, podcasts, branding programs and much more.
AdAge Features RF
6.01.07
AdAge magazine takes a look at the sonic branding landscape and gets some wordy quotes from Rumblefish creative director Brian Rupp. Download the full story here
Rumblefish in Fast Company
10.01.06
Read Danielle Sacks' "Rumble In The Music Jungle" in the most recent issue of Fast Company for a fresh look at the Rumblefish business model. Sacks examines how Rumblefish works within the traditional music licensing environment to help artists profit equitably from their creativity and help brands and content creators keep licensing costs low. Read the article here or download our PDF. For a quick rundown of how Rumblefish works click here or download the PDF version.
Discover Local Music Generates Banking Buzz
10.01.06
Bank Marketing Magazine takes a look at Umpqua Bank's release of Discover Local Music Vol. 1: Sacramento to Seattle and the Discover Local Music Project. Read more about how Rumblefish augments Umpqua's unique marketing mix by downloading our PDF.
NYT Digs DLM
10.01.06
Rob Walker takes an in-depth look at how the Discover Local Music Project plays into the Umpqua Bank lifestyle brand in the September 24th New York Times. Walker examines how Umpqua's innovative approach to banking has created a lifestyle brand that connects with customers by focusing on local communities with non-traditional approaches. Read the feature online or download our PDF.
Paul Anthony Pitches Licensing to Pitchfork
9.01.06
Read the latest Pitchfork for an interview with Paul Anthony about the importance of licensing for independent artists. Licensing is an incredible option for independent musicians and the Rumblefish Music Licensing Store is simplifying the business of music licensing. Check it out online or download our PDF.