Introducing RADKeyTM

RADKeys are proprietary license verification keys that travel with on-demand licenses and programmatically communicate licensed rights (think of it like a barcode). Rumblefish technology inserts RADKey metadata into each video and automatically administer rights for each use of music in a video, administered on a video by video basis. We are making it easy for video creators to communicate the rights they have licensed and giving content owners the data they need and want. Rad huh?