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Red Bull understands the value of multi-sensory marketing to strengthen customer connections. To realize their vision for a state-of-the-art music school for up-and-coming recording artists across the country, Red Bull came to Rumblefish.
Red Bull Music Labs generates incredible word-of-mouth buzz and grabs the attention of a major Red Bull customer segment. Key participants like Pete Rock, Khalafani, and George Clinton enhance the experience and making press coverage from the likes of Anthem, ReMix, and The Boston Globe inevitable. Another big plus: the music created in the Labs is an asset that Red Bull can use for other brand touch-points.
Rumblefish industry and marketing expertise was key for the Music Labs’s success. From creative direction and curriculum development to student selection, instructor recruitment, music production, and licensing expertise, Rumblefish was instrumental in getting this innovative project off the ground.