Rumblefish Brings Legal, Memorable Music to Tango Music Pix, the Messaging App’s New Shareable Slideshow App
When messaging/social app Tango wanted copyright-cleared, image-perfect music for their latest music slideshow sharing product and very first stand-alone app, they knew who to partner with: Rumblefish, the music micro-licensing pioneers and expert music curators.
“We’re soundtracking sharable memories,” explains Molly King, Marketing Manager at Rumblefish. “Music drives image and gives it power. Having Tango launch its first stand-alone app based in music confirms this and gives users yet another way to share content that is rich and meaningful.”
Tango Music Pix allows app users to bring together photos, create a 30-second slideshow, add a music track, and share with other users via Tango, Facebook, Twitter, and email. Sleek and intuitive, Tango Music Pix is tied to Rumblefish’s massive catalog of more than 2.5 million tracks via the Rumblefish’s API. The app will also highlight curated playlists by genre, mood, occasion, and more, to help users choose the right track for their slideshow. Users’ projects are stored in the app, allowing users to share or watch later.
Tango Music Pix should prove a great new space for Rumblefish’s artists and labels. It also shows what Rumblefish can do for app designers who feel music’s power and want to incorporate into their product simply and easily, via Rumblefish’s API.
It’s no surprise that a major player in the app space would turn to Rumblefish to build its first music-driven product. The micro-licensing experts were called in to provide a simple, legal solution to the music rights problem associated with this kind of content creation.
Rumblefish’s curatorial savvy also came into play as the two partners were talking through the deal. Tango eagerly allowed Rumblefish’s music discovery team to develop rotating playlists of tracks guaranteed to enhance the app’s content. “We have such a strong music discovery team that Tango trusted us to find the right sound and feel for their users’ images,” notes Peter Suk, Rumblefish Client Account Manager.
Rumblefish is the world leader in music micro-licensing and online video monetization. Its micro-licensing platform allows social video networks, video applications and marketplaces to offer music functionality on web, tablet and mobile offerings, providing access to the world’s largest copyright-cleared music catalog of more than 5 million copyrights. The company makes music for online social video easy and legal, and has had over 65 million videos use its music tracks, resulting in 1.4 billion YouTube views per month and millions of dollars in royalties for its artists. Rumblefish clients include YouTube, Shutterstock, Google, Vimeo, SocialCam, Vizify, and WeVideo; and partners include CD Baby and APM. The company has offices in Portland OR, San Francisco and Los Angeles.
Tango is a free mobile messaging service with more than 250 million registered members. Through communication, social features, and a compelling content platform, Tango members discover engaging ways to connect, get social and have fun. Tango has enhanced its messaging service with an innovative content platform for game developers, advertisers, and others. Tango is available on iPhone, iPad, Android phones and tablets, Blackberry, Kindle Fire and PC, and it works across 3G, 4G and Wi-Fi. Tango is available in 14 languages and has members in more than 224 countries. Founded in September 2009, Tango is headquartered in Mountain View, Calif., and has offices in Beijing, China, and Austin, Texas. Visit www.tango.me for more information.